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Job Details

Digital Marketing Associate Digital Organizer

Company name
Students For Education Reform

Location
New York City, NY

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Profile

GENERAL SUMMARY Digital organizing is a criticalcomponent of movement building and has been at the forefront of
this generation\u2019s most successful issue and political campaigns. It
provides a platform for organizations to recruit and activate new
advocates for the country\u2019s fastest growing social movements.
Students for Education Reform (SFER) is seeking a fearless digital
organizer with the skills and vision to raise awareness and
communicate urgency around the challenging political issue of
achieving educational justice for students in communities that have
historically been underserved and the target of discriminatory
education policies. Students for Education Reform (SFER) develops
college students into grassroots organizers who fight for
educational justice in their communities. SFER is a student
movement that champions educational equity for all children,
regardless of race or background. WHY WORK FOR SFER? While the work
is hard, we approach it with the audacity of believing that
students have the power to change the education system and the
humility to know it takes time and that thousands have come before
us in this fight. We work with urgency, passion, and \u2014 most
importantly \u2014 a lot of joy. We are looking for talented, passionate
individuals to join our team and work with us to continue the fight
for educational equality. This position is a fantastic opportunity
for an entrepreneurial individual who\u2019s passionate about supporting
a small, scrappy nonprofit in building a dynamic online community
of activists who use their powerful personal stories of overcoming
educational inequality to take online and offline actions that
build demand for better public schools in our neighborhoods.
ESSENTIAL DUTIES AND RESPONSIBILITIES Build inspirational marketing
campaigns that drive traffic to our sites and social media
platforms and convert online leads to members who take action
offline Develop and implement email marketing strategy and
campaigns with high design element and strong, punchy writing Build
an online community, managing social media accounts to grow
engagement & audience Placing online ads and managing leads
through our online marketing funnel, building a seamless user
experience that encourages escalating action Develop design &
copy for promotional materials that drive college student
recruitment, engagement on social media, and donations from
prospective and existing donors Support in developing creative for
grassroots political and awareness campaigns that compel voters,
potential donors, and college students to act on an issue Support
with ongoing design and copy edits to the organization\u2019s websites
Support with sales of collateral and \u201cswag\u201d i.e. t-shirts, phone
cases, etc. QUALIFICATIONS Bachelor's degree required 2-4 years
professional experience in communications, advertising, marketing
or design; experience working with a progressive social justice
non-profit, creative agency, or advertising firm, a plus Strong
understanding of basic advertising and marketing principles,
particularly for online audiences; experience with online
advertising on Google and social media platforms, banner design and
production, rich media advertising, HTML emails, screensavers,
games, as well as other emerging technologies is an asset
Experience developing email campaigns that drive action on
Mailchimp, Nationbuilder or similar CRM preferred Experience
developing social media campaigns and ad placements that drive
action and recruitment on Facebook, Twitter, Instagram and SnapChat
Strong, punchy writing skills for an activist audience:excellent
spelling, grammar, proofreading, and ability to tailor writing to
multiple stakeholders Basic HTML and CSS skills to develop bold,
polished webpages and email marketing campaigns; Solid
understanding of web technologies and best practices, i.e. design
optimization, usability and functionality for social media,
mobile\/tablet, various browsers Sophisticated graphic design and
photo editing skills; advanced knowledge of Adobe Creative Suite
& InDesign Knowledge and\/or demonstrated experience working in
or with clients related to education, issue or electoral campaigns,
or progressive social causes a plus Advanced skills in video
editing, including the use of After Effects and web development a
plus VALUE Growth.We give and get a high volume of feedback and
work relentlessly to improve. Voice. We exist to empower our
members and create a powerful voice for students in the policy
sphere. Tenacity. We set big goals, persist in the face of
challenges, and commit to excellence. Audacity & Humility. We
are willing to take risks, think big, and work hard to bring about
transformational change, even while acting and listening with
humility, respect, and empathy. Dignity. We commit to social
justice work because we believe in the fundamental value of every
child and person. Collaborative Leadership. Empowering others is
the hallmark of transformational leadership. We emphasize both
personal growth and shared responsibility while investing in our
greatest resource:our people. COMPENSATION Salary for this
position is competitive and depends on prior experience. A
comprehensive benefits package is included. COMMITMENT TO DIVERSITY
Students for Education Reform encourages individuals of all ethnic
and racial backgrounds to apply for this position. We are committed
to maximizing the diversity of our organization and recruiting a
team that reflects our student movement. HOW TO APPLY Email
jobsstudentsforedreform.org with a resume, cover letter, and
portfoilo explaining where you found the job listing and why you
are an ideal candidate for this position. Please indicate in your
letter where you learned of the position. A limited number of
candidates will be scheduled for phone interviews.

Company info

Students For Education Reform

Company Profile

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