Burbank, CA, United States
Nov 17, 2020
Comprised of Disney’s international media businesses and the Company’s various streaming services, the Direct-to-Consumer and International (DTCI) segment aligns technology, content and distribution platforms to expand the Company’s global footprint and deliver world-class, personalized entertainment experiences to consumers around the world.
The Walt Disney Company’s Direct-to-Consumer and International segment (DTCI) is a global, multiplatform media, technology and distribution organization for high-quality content created by Disney’s Studio Entertainment and Media Networks groups.
DTCI includes Disney’s international media operations and the Company’s direct-to-consumer businesses globally, including the upcoming Disney-branded direct-to-consumer streaming service, the Company’s ownership stake in Hulu, and the ESPN sports streaming service, programmed in partnership with ESPN. BAMTECH Media, developer of the ESPN and Disney-branded streaming platforms, oversees all consumer-facing digital technology and products across the Company as part of the Direct-to-Consumer and International segment.
The Creative Marketing team is responsible for creating and managing of marketing assets (A/V, static, print, out-of-home, digital) in support of Disney , Star, and the bundle, as well as creating title campaigns for Disney /Star original content.
The Creative Director is responsible for creating the branding campaign assets to support the launch of Star (via Disney ) across our international regions. The position reports to the VP, Creative Marketing and will be a critical member of the team launching the Star brand on Disney . This individual will ensure all assets are sent to internal and external stakeholders, while ensuring backout schedules for assets are adhered to.
Creative direct all partner agencies and teams for execution and delivery of all AV/static creative
Determine and direct all brand creative expressions, developing consistent voice and tone for Star creative assets
Ensure all materials are up to the high creative standards of TWDC
Work with stakeholders across the company to get approvals and feedback and ensure timely delivery of all creative assets
C ampaign Ideation
Think proactively about the brand creative campaigns and chart out the overarching creative strategy to bring assets to the market in a dynamic, engaging and fresh manner
Connect and brainstorm with internal and external partners to bring new ideas to the table to market and promote Star
Ensure that ideas are signed off on and agreed upon with all stakeholders before taking to production
Partner with VP, Creative Marketing to ensure ideas are on-brand and aligned with larger business objectives
Partner with Director of Creative Operations to establish workflows for Star asset creation
Partner with Director and Sr. Manager of Campaign Strategy to ensure all needs are met across the campaigns and that our strategy is coming to life in the creative assets made
Ensure workflows and best practices are upheld by cross-functional teams
Remain aligned with all stakeholders across franchises and brands to ensure Star assets are delivered that meet their expectations
Minimum 10 years’ experience in marketing entertainment properties with creative direction experience
Worked at either a studio, network, or agency environment with knowledge of the layers and creative development process behind creative marketing and brings that experience to bear in a complex international organization
Understands the creative production process for both AV assets and print/static assets
Strong understanding of brand-building and brand creative
Demonstrated ability to prioritize, ideate, meet deadlines, make decisions, and change course of action quickly
Exceptional creative skills and ability to pivot ideas, adapt to quick requests, and communicate with international teams
Keen eye for detail and ability to direct agencies and internal teams in a proactive, productive, and positive manner
Excellent writing, brainstorming, and communication skills
Demonstrated ability to work effectively in a fast-paced environment and within a matrixed reporting environment
Excellent interpersonal skills to ensure successful interactions, strong working relationships, and the ability to interface with varied levels of management, peers, and partners across varying teams
Highly collaborative creative sensibility, with ability to be open minded to feedback and always seek out the best idea, not just one’s own idea.
Understanding and open-mindedness to data and analytics helping guide creative choices
Ability to work collaboratively with multiple creative and executive stakeholders and come from a place of “yes”
Experience with creative direction, stakeholder feedback reception, and creative project management
Understanding of asset timelines, production, and delivery
Awareness of creative trends and breakthrough ideas across the industry
Understanding of business necessities of a startup/launch property – experience defining and creating new brands
Preferably a degree in Business, Marketing, Advertising, Communications, Cinema/Television or related field.
Job ID: 768723BR
Job Posting Company: Direct-to-Consumer and International
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