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Edelman is a leading global Communications Marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman was named one of Advertising Age’s “Agency to Watch” in 2014; one of Forbes’ “14 Most Influential Agencies of 2014”; and The Holmes Report’s “2013 Global Agency of the Year.” Edelman was awarded the Grand Prix Cannes Lion for PR in 2014 and was among Glassdoor’s “Best Places to Work” for the third time in 2014. Edelman owns specialty firms Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency.
Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
This is an opportunity to be at the forefront of the communications marketing industry with our growing Paid Media team in Washington DC. The Digital Paid Media & Performance Marketing Senior Account Executive (SAE) acts as the day-to-day liaison between the client and various advertising platforms and channels. S/he will manage execution and optimization of client campaigns as well as provide leadership, strategic direction, and input for media plans.
The Digital Paid Media & Performance Marketing SAE effectively leverages experience, knowledge of the client’s business and media skills to push innovative and strategic thinking while setting challenging team goals and objectives, balancing client, company and team needs and priorities.
•Program, manage and optimize paid media campaigns across platforms like AdWords, Facebook, Twitter, LinkedIn, Instagram, Outbrain etc.
•Track operational performance of multiple accounts, ensuring quality work, deadline and budget adherence
•Play a role in creation of digital communications/marketing plans and goals; manage against them
•Work with third party paid media vendors to program, manage and optimize paid media campaigns
•Serve as daily internal account team, vendor and client contact and act as client lead when appropriate; address account team, vendor and client issues thoughtfully and effectively
•Consistently produce high quality internal and external campaign reporting
•Build relationships with emerging technology, media, third-party influencers and internal business partners to meet client needs
•Contribute to business growth through introducing clients to new capabilities, building network of industry contacts, participating in relevant professional organizations and sharing best practices and case studies within the Edelman network
•Commit to continuous learning and improvement of leadership skills; set and pursue stretch goals
•Demonstrate behaviors consistent with Edelman’s values (Quality, Integrity, Respect, Entrepreneurial Spirit, Mutual Benefits) and Code of Ethics and Business Conduct
Edelman Digital was established as the world’s first global social agency. We bring together the best talent to help clients from every industry and sector to navigate complex business and brand challenges brought on by an increasingly digital world. We excel at helping our clients recalibrate their brands, reframe their positions and – most importantly – connect and engage with people. Why work with us? You’ll work with an industry-leading team, defining the rules of social marketing for the global business environment.
•Bachelor’s degree in a related field
•Proven ability to manage multiple small or medium-size projects simultaneously
•2-3 years of experience directly managing paid media accounts on Google AdWords and social media advertising platforms and generating reports using Google Analytics
•Proven track record analyzing paid media campaign performance and developing and implementing optimization recommendations
•Relevant experience in marketing, advertising, communications or digital media
•Strong research, writing, editing and client interaction skills
•Experience with Google business tools like Tag Manager, Data Studio and Search Console
•Experience developing digital communications/marketing plans and have a firm understanding of digital marketing and media trends
•Experience planning and managing direct to publisher or programmatic digital ad buys
•Experience negotiating sponsored advertising deals with publishers or media properties
•Experience using media planning research tools like ComScore, GfK MRI. Nielsen Scarborough, etc.
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