Job Details

Digital Experimenter Digital Media Strategist

Company name
General Mills, Inc.

Minneapolis, MN, United States

Employment Type

Advertising, Marketing, Media

Posted on
May 21, 2020

Valid Through
Sep 03, 2020

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Company Overview
General Mills is reshaping the future of food. We believe food makes us better. It nourishes our bodies, brings us joy and connects us to each other. As one of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Nature Valley, Betty Crocker, Yoplait, Annie's Homegrown, Old El Paso, Epic Provisions, Blue Buffalo and more. Are you passionate about the future of food? You've come to the right table. We want the very best talent to help lead something big.
The primary role of the Digital Marketing/Advertising Strategist is to provide leadership for the execution of consumer ad campaigns within a unique, fast-paced group supporting innovation activities at a large CPG (consumer product goods) company. Your responsibilities will include the following: Role Responsibilities:

Consults with internal teams to provide recommendations on digital testing strategy
Executes digital advertising campaigns to support early innovation learning
Manages creation of digital assets including landing pages, e-commerce sites, and other digital assets; coordinates resources when needed
Leads identification of digital tools required to support and streamline processes; ensures compatibility and integrations with existing company tools
Maintains connection with other relevant internal teams (several groups within Marketing, Business Services, and Consumer Relations) to ensure integrations, with GMI systems
Stays current in digital best practices, tool, and consumer privacy laws through internal and external connections, trainings, and conferences
Provides training and support on campaign execution to internal employees and teams
Interprets results from digital advertising campaigns and shares insights with cross-functional project teams


Bachelors degree in Marketing, Advertising or relevant field
Minimum of 3 years experience in paid social advertising and media buying
Skilled in use of Facebook Business Manager, Audiences, and Analytics
Experience leveraging Analytics platforms (Google Analytics, Data Studio, Facebook) for campaign performance reporting and optimization
Well versed in MS Excel and other Microsoft Office programs
Prefer experience with HTML5, JavaScript and CSS, creating wireframes and interactive mock-ups
Excellent verbal and written communication skills
Must be able to collaborate and operate within a large, complex organization
Ability to operate with discipline while managing multiple projects simultaneously
Self-starter who can thrive in a fast-paced, dynamic, and sometimes ambiguous environment

Company info

General Mills, Inc.
Website :

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