Pricing amp Yield Manager

Profile

Demand Media (NYSE:DMD) informs, entertains and connects millions of people every day. Through a portfolio of vertical web properties reaching more than 100 million monthly visitors, a global network of digital partners, and a breakthrough content studio, Demand Media publishes what the world wants to know and share. Join the company that is shaping the future of media – how it’s created, consumed and shared!
 
We work in a fun, collaborative environment that is as diverse, adventurous and open-minded as the content we create for the world. We encourage all of our employees to learn and grow personally and professionally so they can assume greater responsibilities and advance their careers.
Demand Media is looking for a Pricing & Yield Analyst to join the Pricing & Yield Management team in Santa Monica, CA. This role will support the Advertising Sales organization by managing overall pricing.  The Pricing and Yield Analyst will be responsible for overseeing the pricing of DMD branded advertising products. This includes timely updates to rate card, monitoring our pricing system (yieldex), investigating problems and creating processes and tools to improve how we price our inventory.
Job Responsibilities:

Drive application of quantitative analysis to inform pricing decisions
Manage daily pricing requests from Sales Organization
Collaborate with cross functional groups including Ad Ops, Product, Ad Solutions, Sales and Finance to identify pricing and revenue opportunities
Employ in-depth understanding of ad functionality, availability/supply and demand, and delivery mechanism to influence market rate card and pricing of custom ad packages
Integrate pricing models and inventory segmentation
Evaluate profitability and conduct cost/benefit analysis of advertising deals and business partnerships
Analyze sales behavior to identify trends and optimize pricing
Develop quantitative analysis, ad hoc reports, models, to support decision making

Requirements:

Education: BA/BS in Business, Statistics, Mathematics, or related field
At least 2 years professional experience in an analytics role with experience in inventory management a plus
Experience with online advertising platforms (Doubleclick (DFP), Atlas, etc)
Experience with digital advertising and online publishers with multiple sales channels a plus
Knowledge of Salesforce, Operative Order Management, SAS or other business analytics software preferred
Power user of excel (VBA), Access, Microsoft Office suite
Experience working with relational databases and SQL query languages
Familiarity with no-SQL architectures (Hadoop) a plus
Excellent time management and attention to detail
Comfortable in fast-paced and changing environment
Excellent written and communication skills

  

Company info

Sign Up Now - AdvertisingCrossing.com