Cox Automotive, Inc.
Dealer.com, a Cox Automotive Brand, is currently looking for a Copywriter II to join our team in Burlington, VT.
Dealer.com’s teams are made up of tech-savvy and adaptable thinkers with diverse skill sets who help drive our success. Our professionals are committed to changing the way people shop for and purchase vehicles through our top-of-the-line, innovative digital marketing software solutions.
The Copywriter II writes informative and creative content for client blogs on dealership websites by identifying and researching relevant automotive industry information that is written with attention to how search engines view content.
Researches topics for creative content using online research techniques such as a Rich Site Summary (RSS) reader tools targeting specific automotive news, information, and trends
Developing content using a creative process and meeting with client(s) and/or internal client focused teams to understand the concepts that the client(s) want to portray
Writes multiple unique pieces of content daily using various blogging tools
Delivers engaging and persuasive blog content to capture audience attention using words and images with attention to search engine content viewing including use of key words, incorporating web links in copy, optimizing image usage for search engine ranking, and other SEO (search engine optimization) strategies
Proofreads work to ensure proper spelling and grammatically correct quality of all authored content
Reviews all content to be compliant with standards specified by automotive OEM (original equipment manufacturers) against database of OEM brand standards and compliance rules
Solicits and receives information from internal client teams and/or clients on written content pieces to ensure client satisfaction and re-writes to incorporate feedback
Publishes completed and proofread content to client dealership websites','','','!*!
Experience and/or portfolio of material to demonstrate writing fluently and accurately for various purposes
Excellent command of the English language and a good knowledge of grammar, spelling, and punctuation
Genuine interest in client’s products and services, automotive industry and dealership focused
Ability to write in varying styles and assume different tones according client needs
Works independently and as part of a team
Strong research skills
Ability to deal with criticism and sometimes even rejection and leverage into positive knowledge and skills growth and develop
What We Look For:
High school/GED required. Bachelor’s Degree, English, Marketing, Journalism, Communication preferred.
Automotive industry content beneficial.
Dealer.com, a Cox Automotive Brand, provides market leading digital solutions for automotive retail including connected advertising, websites, and managed services. Through innovation and collaboration, our professionals develop state-of-the-art workflow solutions to automotive retail challenges.
','!*!About Cox Automotive
Cox Automotive is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, retail, financial and wholesale solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. The Cox Automotive family includes Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, vAuto®, VinSolutions®, Xtime®, incadea® and a host of other brands. With a complete and connected view of the automotive ecosystem, Cox Automotive is a global company connecting people, cars and capabilities with services that link the automotive value chain. Cox Automotive is a subsidiary of Cox Enterprises. For more information about Cox Automotive, visit www.coxautoinc.com.
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.','Cox Automotive','US-VT-Burlington-128 Lakeside','','Regular','Individual Contributor','Day Job','','No','Full-time','Ongoing','Copywriter II
Cox Automotive, Inc.
Website : http://www.coxautoinc.com
Cox Automotive is a leading provider of products and services that span the automotive ecosystem worldwide. We’ve built the strongest portfolio in the industry with more than 20 brands that together provide end-to-end digital marketing, wholesale and commerce solutions for customers large and small. Our goal is to simplify the trusted exchange of vehicles and maximize value for dealers, manufacturers and car shoppers.