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Copywriter II

Location
Burlington, VT

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Copywriter II','188275','','Dealer.com','!*!Dealer.com, a Cox Automotive Brand, is currently looking for a Copywriter to join our team in Burlington, VT. The Copywriter writes informative and creative content for client blogs on dealership websites by identifying and researching relevant automotive industry information that is written with attention to how search engines view contentYour role: Researches topics for creative content using online research techniques such as a Rich Site Summary (RSS) reader tools targeting specific automotive news, information, and trendsDeveloping content using a creative process and meeting with client(s) and/or internal client focused teams to understand the concepts that the client(s) want to portrayWrites multiple unique pieces of content daily using various blogging toolsDelivers engaging and persuasive blog content to capture audience attention using words and images with attention to search engine content viewing including use of key words, incorporating web links in copy, optimizing image usage for search engine ranking, and other SEO (search engine optimization) strategiesProofreads work to ensure proper spelling and grammatically correct quality of all authored contentReviews all content to be compliant with standards specified by automotive OEM (original equipment manufacturers) against database of OEM brand standards and compliance rulesSolicits and receives information from internal client teams and/or clients on written content pieces to ensure client satisfaction and re-writes to incorporate feedbackPublishes completed and proofread content to client dealership websites','','','!*!Required Experience (minimum): Experience and/or portfolio of material to demonstrate writing fluently and accurately for various purposes.Excellent command of the English language and a good knowledge of grammar, spelling, and punctuationGenuine interest in client’s products and services, automotive industry and dealership focusedAbility to write in varying styles and assume different tones according client needsWorks independently and as part of a teamStrong research skillsAbility to deal with criticism and sometimes even rejection and leverage into positive knowledge and skills growth and developWhat We Look For (Preferred):Bachelor’s Degree, English, Marketing, Journalism, Communication preferredAutomotive industry content beneficialAbout us: Dealer.com, a Cox Automotive Brand, provides market leading digital solutions for automotive retail including connected advertising, websites, and managed services. Through innovation and collaboration, our professionals develop state-of-the-art workflow solutions to automotive retail challenges.','!*!About Cox Automotive Cox Automotive is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, retail, financial and wholesale solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. The Cox Automotive family includes Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, vAuto®, VinSolutions®, Xtime®, incadea® and a host of other brands. With a complete and connected view of the automotive ecosystem, Cox Automotive is a global company connecting people, cars and capabilities with services that link the automotive value chain. Cox Automotive is a subsidiary of Cox Enterprises. For more information about Cox Automotive, visit **** Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.','Cox Automotive','US-VT-Burlington-128 Lakeside','','Regular','Individual Contributor','Day Job','','No','Full-time','Ongoing','Copywriter II

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