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Job Details

Senior Marketing Manager - Email

Company name
HRB Digital LLC.

Location
Kansas City, MO

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:text,ActualValueFromSolar:null},{QuestionName:Job Description,AnswerValue:\u003cP dir=ltr ltr=\\ font-size=\\ font-family=\\ arial=\\ 13px=\\\u003e\u003cSTRONG\u003eJOB SUMMARY\u003c/STRONG\u003e\u003cBR\u003e\u0026nbsp;\u003cBR\u003eThe email marketing manager will be responsible for managing and executing a variety of campaigns for H\u0026amp;R Block’s email channel. This includes the management of acquisition, service, and transactional email marketing across several business units. This is an opportunity to join a team that works closely with various cross-functional teams and/or vendors to execute and track campaigns while also providing consultation and expertise on how to leverage email strategically to drive business goals. Requires strong collaboration, communication and project management skills. The role entails setting up and executing email campaigns, generating email segments, tracking and reporting on performance and helping H\u0026amp;R Block business units to create engaging, revenue-generating email campaigns.\u003cBR\u003e\u0026nbsp;\u0026nbsp;\u003cBR\u003e\u0026nbsp;\u003cBR\u003e\u003cSTRONG\u003eESSENTIAL DUTIES AND RESPONSIBILITIES\u003c/STRONG\u003e\u003cBR\u003e\u0026nbsp;\u003cBR\u003e\u0026nbsp;\u003c/P\u003e\u003cUL dir=ltr\u003e\u003cLI\u003eDevelop email communication strategy and manager campaigns end-to-end, including planning, set-up, testing, execution, reporting and optimization.\u003c/LI\u003e\u003cLI\u003eEnsure flawless execution of campaigns. Oversee the review and approval of email campaigns, ensure accuracy of counts, proper segmentation, final QA and provide approval for deployment.\u003c/LI\u003e\u003cLI\u003eSupport the testing and development of new email capabilities including segmentation, personalization and creative improvements. Recommend tests to optimize email results.\u003c/LI\u003e\u003cLI\u003eLead and manage the email campaign planning process through creative and production. Facilitate meetings to plan and prioritize requests and adjust course as necessary. Proactively address and resolve issues, campaign timing conflicts and communicate decisions to key stakeholders\u003c/LI\u003e\u003cLI\u003eWork cross functionally with other Marketers, Product, Legal and Database Managers. Lead cross-functional teams in the planning, development and execution of email marketing programs. Build a positive, proactive environment based on high volume of executions and excellent communication with team members and external resources.\u003c/LI\u003e\u003cLI\u003eAnalysis of current email marketing campaigns and making recommendations for improvement.\u003c/LI\u003e\u003cLI\u003eInterpret data/reporting and use analysis to apply changes that increase efficiency of programs.\u003c/LI\u003e\u003cLI\u003emonitor deliverability and automated data cleansing to maintain healthy database.\u003c/LI\u003e\u003cLI\u003eEnsure all email campaigns comply with current email best practices, strategies and industry standards related to email.\u003c/LI\u003e\u003cLI\u003eSupport various business lines to create calendars and project timelines for email requests.\u003c/LI\u003e\u003cLI\u003eChampion continuous advancement of email features and capabilities including targeting, personalization, template development in collaboration with multiple stakeholders.\u003c/LI\u003e\u003c/UL\u003e\u0026nbsp;\u003cBR\u003e\u003cSTRONG\u003eQUALIFICATIONS\u003c/STRONG\u003e\u003cBR\u003e\u0026nbsp;\u003cBR\u003e\u003cSTRONG\u003eEducation\u003c/STRONG\u003e\u003cBR\u003e\u0026nbsp;\u003cBR\u003eBachelor’s degree in Marketing, Business, or other related field or an equivalent combination of education and experience.\u003cBR\u003e\u0026nbsp;\u003cBR\u003e\u003cSTRONG\u003eExperience\u003c/STRONG\u003e\u003cBR\u003e\u0026nbsp;\u003cUL dir=ltr\u003e\u003cLI\u003eEffective oral, written and interpersonal skills; Presentation skills necessary to communicate and persuade a wide range of audiences\u003c/LI\u003e\u003cLI\u003eAbility to manage multiple priorities under tight deadlines in a busy, fast-paced environment\u003c/LI\u003e\u003cLI\u003eAbility to respond with agility to changing market conditions and expedite processes when required\u003c/LI\u003e\u003cLI\u003eOverall ability to think strategically and translate strategy into successful marketing programs\u003c/LI\u003e\u003cLI\u003eStrong judgment, decision making and problem-solving skills\u003c/LI\u003e\u003cLI\u003eStrong management skills; work with numerous partners of differing levels, flexing interaction styles including the ability to influence without direct authority\u003c/LI\u003e\u003cLI\u003eIncredible attention to detail\u003c/LI\u003e\u003cLI\u003eTeam player with a can-do attitude\u003c/LI\u003e\u003cLI\u003eBroad-based consumer marketing experience, including specific knowledge of advertising, media, database, direct response, promotion, merchandising, and research\u003c/LI\u003e\u003cLI\u003eKnowledge of marketing principles, practices and techniques\u003c/LI\u003e\u003cLI\u003eAbility to balance short and long-term priorities\u003c/LI\u003e\u003cLI\u003eDemonstrated analytical and problem-solving skills\u003c/LI\u003e\u003cLI\u003eBudget management experience and demonstrate knowledge of financial implications from marketing programs and decisions.\u003c/LI\u003e\u003c/UL\u003e\u0026nbsp;\u003cBR\u003e\u003cSTRONG\u003eRelated/preferred experience type:\u003c/STRONG\u003e\u003cBR\u003e\u0026nbsp;\u003cUL dir=ltr\u003e\u003cLI\u003eMBA\u003c/LI\u003e\u003cLI\u003e5-7 years consumer marketing experience\u003c/LI\u003e\u003cLI\u003e2 or more years of email marketing experience with strategy and execution\u003c/LI\u003e\u003cLI\u003eFamiliarity with franchised, multi-unit retail services\u003c/LI\u003e\u003cLI\u003eFinancial services and/or seasonal business experience\u003c/LI\u003e\u003c/UL\u003e\u0026nbsp;\u003cBR\u003e\u003cSTRONG\u003eTechnical skills\u003c/STRONG\u003e\u003cBR\u003e\u0026nbsp;\u003cUL dir=ltr\u003e\u003cLI\u003eUnderstanding and previous use of a Windows-based computer system\u003c/LI\u003e\u003cLI\u003eProficiency in MS Word, Excel, and PowerPoint\u003c/LI\u003e\u003c/UL\u003e\u0026nbsp;\u003cBR\u003e\u003cSTRONG\u003eManagement\u003c/STRONG\u003e\u003cBR\u003e\u0026nbsp;\u003cUL dir=ltr\u003e\u003cLI\u003eProven experience leading cross-functional teams from project start to completion and/or attainment of desired results\u003c/LI\u003e\u003c/UL\u003e\u003cP dir=ltr ltr=\\ font-size=\\ font-family=\\ arial=\\ 13px=\\\u003e\u003cBR\u003e\u0026nbsp;\u003c/P\u003e,VerityZone:jobdescription,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:Job ID,AnswerValue:276515BR,VerityZone:autoreq,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Corporate Job Categories,AnswerValue:Marketing/Sales ,VerityZone:formtext8,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:Postal,AnswerValue:64105,VerityZone:formtext24,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Address,AnswerValue:One H\u0026R Block Way,VerityZone:formtext58,QuestionType:text,ActualValueFromSolar:null},{QuestionName:City,AnswerValue:Kansas City,VerityZone:formtext30,QuestionType:text,ActualValueFromSolar:null},{QuestionName:State,AnswerValue:MO,VerityZone:formtext53,QuestionType:text,ActualValueFromSolar:null}],GQId:2590,isGQResponsive:true,isActive:true,isSocialReferralJobRestricted:false,localeId:1033,AutoOptionalReqId:276515BR,Title:Senior Marketing Manager - Email,JobSiteId:5710,isEverGreen:false},JobDetailFieldsToDisplay:{Position1:autoreq,JobTitle:jobtitle,Position3:[formtext6,formtext29,formtext12],Summary:jobdescription,Section2Fields:[formtext8,formtext58,formtext30,formtext53,formtext24]},BrandingConfiguration:{\brandingSettings\: {\Responsive_AdvancedCSS\: \/*#N#GUIDELINES#N##N#• Enter CSS here.#N##N#• Please take care not to compromise accessibility including color contrast.#N##N#• Please test all window widths so that all responsive break-points remain in tact.#N##N#• Please refer to attributes of the body tag to limit the scope of your rules to a single workflow, or else be sure to check each individual workflow.#N#*/#N##N#.jobList h1,#N#.jobList center{#N#display: inline-block;#N#}#N##N#.jobList img{#N#display: none;#N#}\,\Responsive_BackgroundColor\: \white\,\Responsive_BackgroundImage\: \F_CL5710.gif\,\Responsive_BaseFontColor\: \#333333\,\Responsive_BaseFontFamily\: \\u0027Helvetica Neue\u0027, Helvetica, Arial, sans-serif\,\Responsive_BaseFontSize\: \16px\,\Responsive_ButtonBackgroundColor\: \#82b43c\,\Responsive_CompiledCSS\: \.baseFontColor { color: #333333;}.baseColorPalette { background-color: white; 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Company info

HRB Digital LLC.
Website : http://www.hrblock.com

Company Profile
H&R Block is the world’s largest tax services provider, having prepared more than 650 million tax returns since 1955. There are approximately 12,000 company-owned and franchise retail locations in all 50 states, Puerto Rico and other U.S. territories, and on U.S. military bases around the world. An H&R Block branded retail office is located within five miles of most Americans. In fiscal 2014, H&R Block had revenues over $3.0 billion and prepared 24.2 million tax returns worldwide.

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