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Job Details

Advertising/Marketing Manager

Company name
U.S. Bank.

Location
Montpelier, VT

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Advertising/Marketing Manager

U.S. Bank

Montpelier

VT

Job #664751050

U.S. Bank is currently seeking an Advertising/Marketing Manager, who will directly, and with the support of direct reports, oversee U.S. Bank-branded consumer and business card corporate marketing initiatives for Retail Payment Services (RPS). He/she will act as the main point of contact for the RPS Branch Channel Management team. Additional responsibilities include:

Regularly monitors RPS Marketing Shared mailbox for new project requests;

Delegates incoming projects amongst the team;

Supports RPS with development, implementation, and evaluation of strategic marketing and advertising campaigns, including:

In-branch promotions

Branch Sales Support materials

Branch POP updates

Sponsorships support:

Serves as marketing lead for RPS-funded sponsorships;

Acts as liaison between RPS partners and the corporate sponsorship group; and

Ensures RPS interests are represented and contractual terms and conditions are met.

Executes and provides support to team members to execute projects, including:

Schedules meeting with BL to review request and confirm expectations;

Collaborates with agencies in the creation, development, and implementation of advertising campaigns across media channels, including TV, radio, digital, and social media;

Partners with RPS Branch Channel Management team to:

facilitate reviews

consolidate feedback

Secures approvals for each round of creative development;

Serves as the branding interface between creative agencies and the business lines, including:

Ensures that all marketing materials, advertising campaigns, and promotions meet the required U.S. Bank Brand Guidelines; and

Engages with Internal Graphics to ensure brand compliance.

Serves as first-line-of-marketing support for the leaders of RPS, as well as marketing Subject Matter Expert for Regional Marketing teams; and

Collaborates with product managers and U.S. Bank internal teams to develop materials and ad campaigns - internal teams include, but are not limited to:

Corporate Design Team

RPS Social Media Team

RPS Email Team

Corporate Communications

Compliance

Legal.

Qualifications:

Basic Qualifications

Bachelor's degree in communications, advertising or related field

Eight to ten years of experience in advertising or marketing industry

Four or more years of management experience

Preferred Skills/Experience

Advanced knowledge of the competitive market, banking operations, and U.S. Bancorp's products and services

Excellent verbal, written and presentation skills

Excellent organizational and project management skills

Strong analytical and creativity skills

Strong decision-making and problem-solving skills

Job:

Marketing / Communications

Primary Location:

Minnesota-MN-Minneapolis

Shift:

1st - Daytime

Average Hours Per Week:

40

Requisition ID:

180017627

Other Locations:

Ohio-OH-Cincinnati, United States

U.S. Bank is an Equal Opportunity Employer committed to creating a diverse workforce.

U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

Updated 05/14/2018

Company info

U.S. Bank.
Website : http://www.usbank.com

Company Profile
U.S. Bancorp is a diversified financial services company with headquarters in Minneapolis, Minnesota. We offer a comprehensive range of financial products and services to meet the needs of individuals, businesses, institutions and government entities.

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