Job DescriptionAmazon Go is a new kind of physical store with no lines and no checkout\u2014you just grab and go! Customers simply use the Amazon Go app to enter the store, take what they want from our selection of fresh, delicious meals and grocery essentials, and go. Designed and custom-built by Amazonians, our Just Walk Out Technology uses a variety of technologies including computer vision, sensor fusion, and deep learning. Innovation is part of our DNA. Our goal is to be Earth\u2019s most customer centric company and we are just getting started. We are looking for people who want to join a visionary team that continues to push the state of the art and improve the daily lives of customers. The Role: The Amazon Go brand team is seeking a Senior Copywriter with a desire to create engaging content for our customers. The ideal candidate will thrive while writing original copy and collaborating with a driven and dedicated team of creatives and marketers and designers. This person must be passionate about developing an engaging brand voice, and using data and testing to improve the customer experience. Copy is a critical Amazon Go design element, and the only one that intersects with all the other design disciplines: physical, graphic, digital, and industrial. This puts you in a unique place on the team to help ensure that our voice and messaging cohere across all customer touchpoints, whether physical or digital, in-store or out. How we organize out internal design disciplines shouldn't make a difference to customers. Great copy helps seamlessly tie them together. You will start with the customer in mind, and understand the powerful role that good writing can play in creating an engaging and delightful shopping experience, and in growing brand awareness. This copywriter's responsibilities will include writing for the Amazon Go app detail pages, advertising, offline retail merchandising, and contributing to email engagement, packaging, naming, and more. In addition, you\u2019ll focus on maintaining and updating our existing copy style guides and creating new ones as needed, plus supporting copy needs for other design guidelines and toolkits. Key Responsibilities
Understand the positioning of the Amazon Go brand; become the subject matter expert for assigned product brands/categories and new services.
Own copywriting that spans headlines, advertising, and retail signage-while adhering to an authentic brand voice
Work closely with marketing, design leads, and program managers to develop creative strategy, positioning, and an editorial content calendar across a variety of channels
Develop and oversee brand voice for select Amazon Go products and services
Write voice guides and build master copy docs to influence downstream channels; collaborate with other writers, creatives, and marketers to ensure omni-channel alignment (Digital and In-Store)
Partner with culinary product developers to brainstorm item names
Consult with cross-functional design teams (online marketing, UX, etc.) and outside agencies to help ensure we articulate a clear and consistent voice in the expression of our brands
Own the audit and feedback loops with teams who create their own customer-facing copy, coaching and providing documentation that enables them to uphold our voice and brand standards
Present to senior leadership
Proofread all final assets
An online portfolio or samples of work demonstrating visual branding, online marketing, and great user-centered design solutions
Minimum of 7-year\u2019s work experience in an agency or in-house setting.
Experience writing both short- and long-form copy across multiple online and offline marketing channels.
Experience following brand guides and The Chicago Manual of Style.
Excellent communication, presentation, and interpersonal skills and the ability to gracefully defend your creative decisions to executive management
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Preferred QualificationsThe ideal candidate will have experience with retail brand development, including naming experience, and in-store communication materials design, plus:
A passion for food, and experience writing for food brands
An expert understanding of the trends in retail and food brands. Has a love for advertising/marketing, keeps pace with it, and loves talking about it and champion smart brands
Ability to think spatially, understanding how a brand is consistently expressed and maintained in a physical environment, over time.
Website : http://www.amazon.com/
Amazon, a Fortune 500 company based in Seattle, Washington, is the global leader in e-commerce. Since Jeff Bezos started Amazon in 1995, we have significantly expanded our product offerings, international sites, and worldwide network of fulfillment and customer service centers. Today, Amazon offers everything from books and electronics to tennis rackets and diamond jewelry. We operate sites in Canada, China, France, Germany, Italy, Japan, Spain and United Kingdom and maintain dozens of fulfillment centers around the world which encompass more than 26 million square feet.