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Director Local Advertising Sales - Sacramento

Company name

Sacramento, CA

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Director Local Advertising Sales - Sacramento




Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 80 markets with approximately 35 million owned and represented subscribers.

Comcast Spotlight offers clients easy-to-buy, easy-to-execute options customized around their business goals. We work with clients to provide them with customized, multi-screen media marketing solutions that utilize our suite of products in the way that's best suited to meet their objectives. Our media solutions provide advertisers with the ability to reach, engage and connect with their customers viewing content on any device or screen.

Job Summary:

Responsible for directing and controlling advertising sales activities

for a network, geographic area, industry, or sales channel across

multiple cable networks and zones. Accountable for achieving assigned

revenue targets associated with regions or segments of accountability.

Monitors and delegates the work of sales managers and account executive

as well as continually evaluating sales performance and modifying plans

to achieve better results. Provides leadership and direction for team

which may include multiple functional areas. Develops and implements

strategy for functional area(s). May have responsibility for developing

and managing budget. Generally reports to Sr. Director or VP.

Core Responsibilities:

- Develops and administers local/national advertising sales plan and

promotional approaches including identification of objectives,

strategies and action programs to produce revenue toward achievement of

set goals.

- Provides motivation for advertising sales personnel through individual

contact, goal setting, periodic meetings, incentive plans/contest, and

a positive working environment.

- Complies with the policies and follows procedures outlined in the

Company's policy manual and complies with the details outlined in the

Company's Code of Ethics and Business Conduct. Recommends changes or

deviations in established policy to meet competitive situations.

- Develops operating budget for regions/teams within scope of authority

to meet budgeted revenue and cash flow objectives.

- Assures maximum utilization of the sales resources in keeping with

Company objectives.

- Oversees advertising availability inventory.

- Assists with establishing and ensuring the execution of short- and

long-term advertising revenue goals.

- Recruits, trains, motivates, develops and coaches a team of Account


- Consistent exercise of independent judgment and discretion in matters

of significance.

- Regular, consistent and punctual attendance. Must be able to work

nights and weekends, variable schedule(s) as necessary.

- Other duties and responsibilities as assigned.

Job Specification:

- Bachelors Degree or Equivalent

- Generally requires 9 years related experienceof successful mediasales management

Comcast is an EOE/Veterans/Disabled/LGBT employer

Company info

Website :

Company Profile
Comcast Corporation operates as a media and technology company worldwide. It operates through Cable Communications, Cable Networks, Broadcast Television, Filmed Entertainment, and Theme Parks segments. The Cable Communications segment offers video, high-speed Internet, and voice services to residential and business customers under the XFINITY brand name. This segment also provides business services, such as cellular backhaul services to mobile network operators; Ethernet network services; and online advertising services. The Cable Networks segment operates national cable networks, which provide entertainment, news and information, and sports content; regional sports and news networks; international channels; and cable television production operations, as well as owns digital media properties. The Broadcast Television segment operates NBC and Telemundo broadcast networks, NBC and Telemundo owned local broadcast television stations, and broadcast television production operations, as well as owns digital media properties. The Filmed Entertainment segment produces, acquires, markets, and distributes live-action and animated filmed entertainment under the Universal Pictures, Focus Features, and Illumination names. This segment also develops, produces, and licenses stage plays, as well as owns digital media properties. The Theme Parks segment operates theme parks; studios; Island of adventures; and a dining, retail, and entertainment complex. Comcast Corporation was founded in 1963 and is headquartered in Philadelphia, Pennsylvania.

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