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Job Details

Director of Marketing and Audience Development

Company name
Raycom Media, Inc.

Location
Richmond, VA

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Job Overview
WWBT, NBC12, a leading content brand in Richmond, VA, seeks a Director of Marketing and Audience Development (DMAD). The DMAD leads the station\u2019s marketing department and top brand authority. This role provides expertise and support to News, Digital, and all other local content efforts in the form of multiplatform creative strategies, as well as commercial production services and creative direction to support the Sales mission.
 
The DMAD is responsible for both audience development and revenue generation. This individual is a hands-on leader, who is expertly skilled in multi-platform marketing, outside media delivery, client creative services projects, communications and community relations activities. Exceptional organization and strategic thinking required to implement market research recommendations and achieve goals in audience development and revenue growth.  This is a leadership role, managing a creative team in the production of top-quality creative for every screen and coaching with expertise on the latest production technology available to the department.  The DMAD develops the station\u2019s overall marketing strategy, including outside media planning and buying, budgets and employee training modules and is responsible for leading a creative team to produce award-worthy and audience-motivating promotion that will expand the station\u2019s rapidly-growing broadcast and digital media presence. Bachelor\u2019s Degree in Marketing, Advertising, Film/Video or related field preferred. 5 years experience in a creative leadership position implementing strategic priorities required.
Must provide creative reel demonstrating advanced knowledge of video production, especially Adobe Premiere, Adobe After Effects and DSLR cinematography. 
 
Qualified applicants only, apply online at https://careers-raycommedia.icims.com and attach resume with cover letter, and link to your most recent work.  Drug screen and Motor Vehicle Record check required. EOE-M/F/D/V
 
 

Company info

Raycom Media, Inc.
Website : http://www.raycommedia.com

Company Profile
Raycom Media, Inc. was created in 1996 with the purchase of 15 television stations, two radio stations, and a sports marketing, production, events management, and distribution company. Shortly after this first acquisition, Raycom Media quickly acquired two other companies and began an unheard of growth in the media business. Raycom Media, an employee-owned company, is one of the nation's largest privately owned broadcasters and owns and/or provides services for 62 television stations in 42 markets and 20 states. Raycom Media owns or provides services for stations covering over 14% of U.S. television households and employs over 4,600 individuals in full and part-time positions. In addition to television stations, Raycom Media owns PureCars (digital ad platform for automotive), Raycom Sports (a marketing, production and events management and distribution company), Tupelo-Honey Productions (a NY-based production company), RTM Productions (a Franklin, TN-based automotive programming production and marketing solutions company), WebStream Sports (an Indianapolis-based, live event production company) and Broadview Media (a post-production/digital signage company based in Montgomery, AL). Raycom is also responsible for the design and hosting of Alabama's Robert Trent Jones Golf Trail website. Raycom owns over-the-air syndication, regional cable, and digital media rights to Atlantic Coast Conference Athletics. With a strong belief in community, Raycom Media television stations take editorial positions on key community issues. It is the vision of the company that it be involved in the communities its broadcast properties serve. By editorializing on local issues and seeking out divergent points of view, Raycom Media television stations create an atmosphere of community dialog. Raycom Media is headquartered in Montgomery, Alabama.

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