Pawtucket, RI, United States
At Hasbro, we are looking for people who are passionate about impacting the future of play and entertainment. We seek individuals who are committed, curious, creative, and who are eager to keep imagination alive on teams that play together and create together. Our values - community, passion, integrity, creativity and inclusion - help cultivate inspiring, diverse workplaces where teams are built on positivity as much as productivity, and where individuals can do work they love with people they enjoy on brands they believe in, all for a company driven by greater purpose.
We're seeking a Manager, Star Wars Fan Global Brand Development & Marketing
Do you enjoy working on products that fans are passionate about? Do you have a drive to travel to conventions around the world and directly engage with these fans? If so, you may be the Jedi we are looking for! As a digital first thinker, creative consumer marketer and innovative brand developer you will help lead the global product development and marketing processes, line planning activities, and brand strategy to drive our high-profile Star Wars Fan brand. In this role, you will:
*Lead cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business *Drive product innovations leveraging creative thinking and consumer insights through the system to better meet and exceed consumer demands *Develop overall go-to-market product strategy *Lead development of primary assets for digital marketing, PR and other marketing communications *Adopt, embrace and embody the Star Wars fan consumer mindset in all facets of strategic thinking, product development and marketing executions *Travel to Toy Fairs and Fan Conventions around the world to prepare the brand statement, connect with fans, present product reveals, and engage in local media interviews *Manage licensor relationship with Lucasfilm for specific Fan segments through system submissions and weekly calls
What you’ll bring
A strong candidate possesses a strategic marketing acumen and an appreciation for the joy that Star Wars toys bring to passionate fans around the world. You will be keenly aware of the world around you and look for ways to learn from it. You can figure things out and creatively and positively respond to pressure beyond your control and still make things happen. You are trend-savvy and think broadly about the competitive landscape. You experiment and take risks, even when there is a chance of failure. You’re comfortable searching outside formal boundaries to improve the status quo. You actively seek and listen to diverse points of view. You have an understanding of the global marketplace. You are a proactive, high energy, collaborative, and responsive team leader with both a strong creative and financial acumen and strategic-based judgment.
Education and Experience Requirements:
*Minimum of 5 years of progressive experience supporting a fully integrated marketing program *Bachelor's Degree (Marketing, Advertising or related field preferred) *MBA preferred
Does this sound like something you just can't pass up? Apply now!
Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.
Website : http://www.hasbro.com