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Social Media Manager - Minneapolis MN

Company name
UnitedHealthcare Corporate

Minneapolis, MN

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This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)

UnitedHealthcare is a mission-driven organization, committed to helping people live healthier lives and making the health system work better for everyone. This mission is a key part of what makes UnitedHealthcare distinctive and we have an ambition to demonstrate our tangible commitment to delivering on it.

The Manager, Social Media is responsible for the strategy, planning and execution of our paid social media initiatives for UnitedHealthcare. Youll work across the organization and our lines of business to lead, organize and execute paid social media campaigns across Facebook, Twitter, LinkedIn and other social networks.

From charting a course for our paid social media investment strategy to working directly with internal clients to execute paid social media campaigns, youll be at center of everything we do in social media.

Primary Responsibilities:

Nurture relationships with our social platform partners, including Facebook, Twitter and LinkedIn

Lead the management of a social media buying platform

Manage partnerships to ensure deadlines, deliverables and outcomes are met

Works with UnitedHealthcare leadership to understand what unique opportunities exist in social to drive their objectives

Seeks out new avenues to drive traffic and results for our external content efforts((please use the apply button below))

Manage external agency/platform and content creation partner relationships

Apply paid media, primarily in social media channels, in support of content initiatives

Proactively builds effective relationships and positive communication with business leaders to develop content that creates advocacy

Develops and manages budgets for specific projects and campaigns

Required Qualifications:

Bachelors Degree in Communications, Journalism, Public Relations, Marketing, Advertising or the equivalent

5 Years of paid social media experience

2 years of experience in project management and/or execution of content or advertising projects

5 years of experience in a matrix organization

3 years of experience building relationships with internal stakeholders

Proven ability to implement and deliver paid social media initiatives

Intermediate proficiency in Excel and PowerPoint

Strong executive presence

Excellent consultative, interpersonal, communication and presentation skills

Preferred Qualifications

Experience with program measurements and metrics, particularly within the social media vertical

Experience with in-house social media buying using a DSP or other similar platform

History of effectively driving results in a dynamic, matrixed environment with high degree of organizational change and comfort with ambiguity

Ability to champion continuous change and consult with versatility

Careers with UnitedHealthcare.Let's talk about opportunity. Start with a Fortune 6 organization that's serving more than 85 million people already and building the industry's singular reputation for bold ideas and impeccable execution. Now, add your energy, your passion for excellence, your near-obsession with driving change for the better. Get the picture? UnitedHealthcare is serving employers and individuals, states and communities, military families and veterans where ever they're found across the globe. We bring them the resources of an industry leader and a commitment to improve their lives that's second to none. This is no small opportunity. It's where you can doyour life's best work.(sm)

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Job Keywords: Social Media Manager, Paid Media, Media Investment, Digital Media, Minneapolis, MN, Minnesota

Company info

UnitedHealthcare Corporate

Company Profile

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