ettain group Inc.
The Digital Copywriter will be responsible for mobile application copy.
In addition to being an exceptional writer, they must be able to juggle multiple projects simultaneously.They must be able to create a range of concepts for each project, be self-motivated with a positive attitude and have strong communications skills.
The Digital Copywriter is responsible for working directly and collaboratively with assigned partners to develop mobile application messaging copy that incorporates usability best practices and addresses the business lines' content needs and objectives.
Works directly and collaboratively to create messaging content to drive associate application consumption.
Develops compelling copy consistent with initiatives to facilitiate internal customers through the associate application channel, enhancing business line competitive advantage and profitability
Partners with online channel team members as well as assigned business line contacts to perform routine edits and maintenance on existing web copy
Ensures conformance of work with mobile branding strategies and campaigns as well as online channel standards and procedures.Consults with appropriate staff to ensure current understanding of requirements
Proofreads web copy for grammar, punctuation, and style in accordance with web content style guide and industry standards. Makes appropriate corrections and consults with appropriate staff to obtain any needed clarifications
Facilitates review of web copy through established procedures to ensure all copy is approved and posted in a timely manner
Develops and maintains knowledge of directions and trends in web content usability, proactively sharing information with staff.? Researches industry data and competitor information
4-year degree or the equivalent combination of education and work experience required
2-3 years related experience required
Experience with online channel and proven writing/editing skills with the ability to translate complex business information and products into customer-focused, action-oriented web copy
Understanding of web design and usability principles with the ability to apply these concepts to simplify tasks and information on the web
Ability to work independently or as part of a team, comfortably switching between assignments as needed.Ability to deliver high quality work with little supervision
Strong organizational skills with demonstrated flexibility to shift priorities as determined by manager
Ability to adapt to a fast-paced environment and tight deadlines
Strong interpersonal communication, partnering and negotiation skills with ability to effectively communicate through verbal and written means
Excellent proofreading skills and attention to detail
Possess a strong online portfolio or equivalent. Online copy development or Advertising agency experience is a plus
Knowledge of Search Engine Optimization (SEO) principles and writing for the web
Experience with eCommerce, retail marketing and/or merchandising
Experience writing copy for selling home-related products and services
For immediate consideration, please e-mail Jessica Russell at [Click Here to Email Your Resumé]. Thank you!**
ettain group Inc.
Website : http://www.ettaingroup.com/
ettain group, Inc., headquartered in Charlotte, North Carolina, is a privately-held, award-winning staffing and consulting company that delivers top talent and solutions to accelerate client success. With offices in Atlanta, Charlotte, Dallas, Jacksonville, Nashville, Raleigh, Washington D.C. and Winston-Salem, ettain group has experienced consultants in 19 states across North America who provide unique information technology experience in healthcare, financial services, retail and emerging industries.