WideOrbit is the technology platform for media companies to connect audiences and ads, everywhere. Its mission is to simplify media buying and selling by focusing on innovation, customer delight, and value creation for both sides of media transactions. Starting with its core traffic management solution, WideOrbit centralizes operations and streamlines workflows for radio, cable, and television companies. The company continues to introduce new benefits to the media industry, including a programmatic media exchange for increasing demand for advertising inventory and improving campaign efficiency. WideOrbit is headquartered in San Francisco with offices worldwide. Customers include NBCUniversal, Tribune Media, Entercom Communications, Raycom Media, TEGNA, AMC Networks and many other top media companies around the world.
WideOrbit is looking for a well-rounded marketer who is passionate about using data to drive content strategy. As the Inbound Marketing Manager, you will own content creation for WideOrbit solutions across all media verticals and leverage that content to support marketing campaigns that drive sales. The ideal candidate excels at creative storytelling and boiling down complex offerings into digestible and compelling content.
Here is what you’ll be doing:
Own, develop and maintain a rich content/editorial calendar that attracts a qualified audience to WideOrbit marketing channels; website, blog, social media, offline events, etc.
Partner with members of the marketing team to create content that drives sales and increases conversion throughout the sales funnel
Grow new leads and increase sales pipeline velocity by converting site traffic through calls-to-action, landing pages and lead generation content
Optimize all content for SEO, lead conversion and engagement
Marketing Automation & Tracking
Utilize Pardot to develop and implement campaigns that drive strong ROI
Measure and report on effectiveness of content marketing efforts and implement fresh, engaging tactics
Create A/B tests and define user journeys and customer experiences with product marketing and sales to understand and continually refine how inbound marketing activity converts customers
Design & Website
Own and maintain the WideOrbit website by collaborating with designers and developers to optimize for conversion and engagement
Work closely with design team to conceptualize and develop assets such as collateral and landing pages for marketing programs
Manage content posting and updates while ensuring every piece is tracked properly
Oversee and manage content projects from concept to completion
Work cross functionally and get approval from relevant stakeholders to ensure that the scope and direction of content marketing programs are on schedule
Develop and roll out social media strategy, maximize relevant social engagement, and run social promotions
Create and monitor social ad campaigns that amplify marketing efforts and increase brand awareness
Here is what we’re looking for:
BA/BS degree in Marketing, Journalism, PR, or Communications preferred
5 years of experience in Content Marketing, Advertising, Social Media or Digital Marketing experience
Track record of creating content for different formats; website, email, blog, Facebook, LinkedIn, Twitter, etc.
Familiarity with SEO/SEM practices; experience working with digital marketing channels
Experience with social media platforms, including methodologies for social posting for different platforms
Proficiency using marketing automation and blogging software to share content and execute campaigns
Ability to review campaign analytics to inform all decisions and optimize content to drive more sales - experience running A/B tests is a plus
Fast-learner, skilled in managing multiple projects at once and exceptionally detail-oriented and organized
Creative thinker with the ability to use data to solve problems and recommend solutions
Team player with strong interpersonal skills and a positive work ethic able to excel in a callaborative team environment
Experience with Wordpress, Google Analytics, Adwords, Pardot and Salesforce, or similar systems
HTML/CSS, Adobe Creative Suite would be a plus
Website : http://www.wideorbit.com
WideOrbit is the leading provider of business management software for media companies. Our product lines include solutions for sales, traffic, media networks, radio automation and promotion optimization. And our client list includes the finest group of television stations, radio stations and media networks in the industry. We’re committed to client success and satisfaction and we’re consistently rated the most responsive and recommended provider of traffic systems in the industry, according to independent research by the Traffic Director’s Guild of America (TDGA).