Description About the Opportunity: The Product Marketing Manager (Digital Advertising) will be responsible for clearly positioning our technology, platform and products for our sales team, clients and the market. This individual\u2019s responsibilities will include defining product positioning, developing the go-to market strategy and executing the plan across the organization while monitoring business metrics and adapting strategies when necessary. It will be critical for this person to be able to effectively manage multiple priorities and product lines, with a critical focus on revenue generation and product adoption. The Product Marketing role is a highly visible position that will require extensive cross-functional collaboration across all levels of the entire organization. About Your Responsibilities: Bridge Sales, Marketing and Product Management teams to drive a consistent and compelling product message to market in order to effectively promote and facilitate the sale of products Develop market positioning, materials, processes, and products that differentiate ReachLocal products and services in the marketplace Continually evaluate the timely adjustment of marketing strategies and plans to respond to changing markets and competitive conditions Coordinate closely with sales training team to better prepare sellers for client meetings and at industry events Be the liaison between teams to close the gap that exists between client feedback and ReachLocal in order to adapt to that feedback as an organization to improve our products and market responsiveness Market Analysis: Customers: Be the expert on our customers through cross-functional collaboration and market research. Define and determine customer needs, experience and expectations. Competition: Understand and refine our positioning through competitive analysis, including win\/loss assessment.\u00a0 Qualifications About You: BA\/BS in Business, Marketing, Change Management, English or Communications Minimum 5 years advertising and marketing experience 5 years of digital media industry experience Excellent computer skills \u2013 MS Word, Excel, PowerPoint (advanced level), Outlook Strong project management skills including demonstrated ability to think end-to-end, manage long term projects and manage multiple projects simultaneously Excellent written and oral communication skills Analytical and able to understand highly technical products and concepts Detail-oriented Basic design skills Self-motivated and task oriented Sales and\/or Product Management experience Strong teamwork and leadership skills, with the ability to bring a cross-functional group of people together to deliver best-in-class solutions to our clients Digital advertising ecosystem expertise across multiple areas including programmatic, mobile and\/or video Change management consulting background About ReachLocal: Are you looking for a company that values innovation, passion, and a healthy work\/life balance? A job where you feel supported and appreciated? At ReachLocal, we know our employees drive success, and we strive to create a thriving company culture where you\u2019ll enjoy coming to work every day. Here, you can walk through the halls and bump into our CEO, catch an inter-office ping pong tournament, or support a local cause with your fellow employees. Are you ready to join a company where you can have fun and work with some of brightest people in digital marketing? Our mission is to help local businesses all over the world reach more local customers online. As a leader in powering online marketing for local businesses, ReachLocal has been recognized for outstanding products and exceptional employees, having won Google\u2019s Quality Account Champion in North America and Google\u2019s Innovation Champion Award in Canada. Our CEO, Sharon Rowlands, has won countless awards, most recently the Gold Stevie Award for Female Executive of the Year in the 13th Annual Stevie Awards for Women in Business. ReachLocal is headquartered in Woodland Hills, CA, with over 60 locations throughout the United States, Canada, Germany, the Netherlands, Japan, Australia, and Brazil. We invite you to learn more about us, connect with us, and grow with us here: \u2022 Career Site: http:\/\/careers.reachlocal.com \u2022 Blog: http:\/\/blog.reachlocal.com\/ \u2022 LinkedIn: https:\/\/www.linkedin.com\/company\/reachlocal \u2022 Twitter: https:\/\/twitter.com\/reachlocaljobs \u2022 Youtube: https:\/\/www.youtube.com\/user\/reachlocal \u2022 Hear from our employees: http:\/\/blog.reachlocal.com\/reachlocal-services-spotlight-meet-some-of-our-marketing-experts ReachLocal is an equal opportunity employer. Applicants for all job openings are welcome and will be considered without regard to race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, or any other basis protected by state, federal or local law. It is the intent of the Company to comply with all applicable federal, state and local legislation concerning equal opportunity in employment. This job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities required of the employee.
Website : http://www.reachlocal.com
ReachLocal brings order to the fragmented local Internet by connecting advertisers, publishers, and creative solutions providers together on one platform. Wherever customers are online, ReachLocal helps businesses find them with the broadest reach of local digital media, a dedicated force of local Internet Marketing Consultants, and technology that continually optimises results.