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Job Details

Product Marketing Manager

Company name
Space Coast Credit Union

Location
Melbourne, FL

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Description Our Marketing department is looking for a Product Marketing Manager to join their team. Product Marketing Manager Duties & Responsibilities Assist VP of Marketing with development and execution of annual marketing plan and budget in support of organization\u2019s business plan. Manage and develop product marketing staff by recruiting, training, coaching, directing, and appraising employees and their performance. Monitor and track marketing budget, and approve expenses within budget permissions. Oversee and direct advertising agency relationship, and manage media plan within established budgets, recommending adjustments as needed. Conduct market research, and stay abreast of competitor offerings and industry trends to identify and exploit opportunities in a timely manner. Research audience demographics, preferences, and consumer profiles to conceive campaigns with compelling call to actions using the most effective media method. Ensure consistent brand messaging to differentiate the Watchdog value proposition, and increase brand awareness. Collaborate with sales and product owners to conceive, direct, and implement innovative marketing campaigns to promote SCCU products and increase sales volumes. Leverage SCCU branch network to expand local market share and increase branch sales. Analyze and report upon marketing programs and advertising effectiveness; continually optimizing media mix and message to drive production and profitability. Communicate with all departments and internal stakeholders impacted by promotions, advertising campaigns, collateral, etc., ensuring that staff is up-to-date on credit union marketing programs, special incentives, and procedures. Stay abreast of regulatory laws and requirements, and ensure compliance Travels occasionally and works some weekend and after evening hours. Product Marketing Manager Benefits Comprehensive Medical and Dental benefits with significant SCCU contribution Optional Vision coverage Medical and dependent care flexible spending account Health Savings Account with SCCU matching contribution Long Term and Short Term Disability coverage SCCU Paid Term Life Insurance Employee Assistance Program (EAP) with 24\/7 referral service Paid Time Off 401(K) Pre-Tax Savings Plan with SCCU matching 100% of the first 5% of employee contributions Educational Assistance Program Product Marketing Manager Qualifications Four-year college (Bachelor\u2019s degree) or equivalent experience, preferably in Marketing or Public Relations Three (3) \u2013 five (5) years leadership and management experience, marketing management preferred Experience in general project management, marketing, advertising, product promotion, and branding desired Experience with digital marketing, email marketing, paid search, social media, and content marketing a plus Effective communication skills with a proven ability to work with cross-functional teams. Work requires light or a low amount of physical exertion. The need for physical stamina and endurance is of minimum or low significance. Body movement usually involves sitting and intermittent walking. Product Marketing Manager Hours Must be available Monday \u2013 Friday from 8:00a \u2013 5:00pm. Some weekend and after evening hours may also be required.

Company info

Space Coast Credit Union
Website : https://www.sccu.com

Company Profile

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