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Programmatic Media Buyer

Location
Saint Petersburg, FL

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Triad Retail Media (TRM) is part of WPPu2019s GroupM division. We enable the worldu2019s leading brands to engage consumers on the largest digital retail platforms to turn shoppers into buyersTM. TRM acts as a strategic site-development partner and digital shopper marketing agency for several major retailers. The company also acts as an advertising agency that manages and executes targeted display, video, social, mobile and rich media campaigns that are connected to unique online brand experiences. At Triad we drive innovation and run on Teamwork. Weu2019re committed to fuelling our team membersu2019 passion for creativity, community involvement and work/life balance. After all, itu2019s our people that take us from great to incredible. If you thrive in a creative, fun, teamwork atmosphere, this job may be for you! Your impactu2026 Triad Retail Media is seeking a Programmatic Media Buyer to join the Programmatic Operations team. The Programmatic Operations team consists of sell-side and buy-side technology experts who partner with the Triad sales teams to maximize revenue for our retail partners. This is an exciting opportunity to utilize your media buying expertise to drive maximum performance primarily for audience extension campaigns.u00a0 This Programmatic Media Buyer position will be responsible for executing and optimizing campaigns within Triadu2019s DSPs of record. Candidates should be familiar with the media planning and buying process as well as using first party data for targeting. Excellent project management, technical and communication skills, and attention to detail are a must. You willu2026 Contribute to the development and operations of the Programmatic Operations team. Traffic and execute audience extension and other programmatic campaigns in demand side platforms spanning multiple media channels. Monitor campaign delivery and optimize performance against clientsu2019 goals. Provide various analytical and status reports using web-based reporting tools. Assist in the evaluation of new tools, opportunities or enhancements for integration efforts to improve Triadu2019s product offerings. Participate in developing training for new team members and for other Triad teams.u00a0 Represent Triad at industry conferences and events. Closely monitor marketplace trends to surface new opportunities for growth, present findings to internal stakeholders and recommend action. You haveu2026 Must possess a BS/BA degree 2 years media buying experience, preferably digital/programmatic utilizing DSPs such as MediaMath, AppNexus, DBM and TubeMogul. Strong background in digital media, campaign management and direct response practices. Familiarity with advertising technologies on the buy-side of the online ad landscape including survey, data collection, verification, behavioral targeting, cookie matching and exchanges. Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations Outstanding customer service, communication, and proactive problem-solving skills. Self-starter that thrives in a role that requires independent thinking. Highly organized and detail-oriented, with ability to manage simultaneous tasks in an extremely fast-paced environment with dynamic responsibilities and priorities. Qualifications Skills Preferred Programmatic Media Buying Novice Digital Advertising Novice MS Excel Novice Ad Operations Novice Behaviours Preferred Team player : Works well as a member of a group Innovative : Consistently introduces new ideas and demonstrates original thinking Detail-oriented : Capable of carrying out a given task with all the details needed to get the task done well : Motivation Preferred Growth opportunities : Inspired to perform well by the chance to take on more responsibility Goal completion : Inspired to perform well by the completion of tasks Ability to make an impact : Inspired to perform well by the ability to contribute to the success of a project or the organisation : Education Experience Required Programmatic Media Buying Licences & certifications

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