Digital Marketing Manager
San Francisco, CA, US
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At Anaplan, we are looking for a highly-motivated Digital Marketing Manager to join our global digital marketing team. This role provides an opportunity to be a key contributor to the continued growth of a sophisticated digital marketing engine for a platform with 100% year over year growth and is addressing a $100B/year market.
You should have at least 5 years’ experience across multiple digital channels, while collaborating with different internal teams and external agencies to ensure effective analysis and growth. While this role will be involved in all facets of digital marketing, you should be especially proficient in SEO, CRO (conversion rate optimization), and have a strong background in B2B analytics.
You should also be someone who has a strong attention to the finer details, is passionate about operational efficiencies and creating process. You are a team player whose mindset is to help enable the people around you and are committed to finding the best solutions to challenges that arise.
What You’ll Be Doing:
Work closely with the Director of Digital Marketing to drive digital marketing performance through best-in-class implementation and strategic growth across all global websites and digital programs (SEM, SEO, display, mobile, video, social).
Conduct qualitative and quantitative research to inform A/B and multivariate testing
Develop a systematic CRO testing process
Manage on-page and off-page SEO optimizations across all global sites
Create innovative ways to drive organic traffic growth
Manage requests from cross-functional teams for launching new initiatives, updates to existing campaigns, and reporting on results.
Collaborate with our digital marketing agency (managing paid advertising) to ensure they have all assets, data and other information necessary to effectively execute our strategies
Leverage data within Google Analytics, Marketo, and Salesforce to identify and report out on key trends
Technologies You’ll Work With:
Google AdWords and Analytics
What Experience You’ll Need
4-8 years of digital marketing experience for B2B SaaS/technology markets
Strong background in SEO, analytics and conversion rate optimization required.
Paid advertising experience a plus.
Strong analytics background, data driven, you love digging into the numbers and trends and translating them to actionable items which support the Anaplan growth strategies.
Project management skills; highly organized, process driven, you see inefficiencies and get satisfaction out of making changes for scalable processes.
Expertise with Salesforce, Marketo (or a marketing automation system), and Google AdWords and Analytics - required
Ability to leverage and merge data from various advertising channels, Google Analytics, marketing automation and Salesforce
Experience with execution and analysis of ABM campaigns
Experience in, and a high comfort level with, a fast paced and deadline-driven culture
Anaplan’s Planning Platform is disrupting the Global Enterprise Performance Management landscape and is recognized in 5 Gartner categories. We’re building truly hardcore, high-end technology. From our calculation engine and in-memory data store, to apps and predictive analytics, amazing technology is being developed every day.
We’re addressing a $100B/year problem for global businesses. It’s challenging—and it’s fun. We work hard, and we love to see our efforts paying off.
With 850 customers and 900 employees as well as ~ 100% growth year-over-year, Anaplan’s software is solving some of the most complex challenges in the business world. CEO’s, CFO’s, CIO’s & CRO’s, analysts, and the press agree—Anaplan is changing the way the world does business and makes decisions to shape the future of their businesses.
To learn more, visit anaplan.com. Follow us on twitter: @anaplan
Sound good to you? Then don’t be shy – please apply!
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Phone : (650) 475-2200
Fax : (650) 475-2222
Website : https://www.anaplan.com
Anaplan’s Chief Architect, Michael Gould, recognizes that the existing vendor architecture simply cannot support the next generation of planning software. Michael leaves his job in order to build his vision—a planning platform that takes full advantage of the latest computing transformations: in-memory computing, 64 bit multi core processing, database innovation and SaaS delivery.