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Job Details

Integrated Digital Sales Specialist

Buffalo, NY

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About the Job
We’re looking for a digitally minded individual to join Western New York’s news leader WIVB-TV/! As a member of the Nexstar digital sales team, the Integrated Digital Specialist (IDS) is responsible for generating and growing digital marketing service revenue for the company. This position reports to the Digital Sales Manager and is responsible for the execution of digital sales, implementation, optimization and reporting of digital campaigns for clients. The IDS will be the market’s subject matter expert on digital services and will work, both independently and in conjunction with the Nexstar sales team, to achieve budgeted revenue goals in the digital marketing services area. The Integrated Digital Specialist will achieve this by effectively selling a suite of proven digital marketing services/products (including targeted video, digital audience and reach extensions, SEO/SEM, and social media) with the objective of advancing client objectives.
• Digital marketing services sales lead and subject matter expert for the team
• Act as the liaison between the internal sales teams and clients by maintaining regular contact to ensure campaign goals are being delivered and achieved
• Develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue targets
• Generate new digital marketing services business and grow business from existing clients
• Establish, maintain and grow meaningful client relationships
• Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends). Assist with training sales team on digital marketing services
• Conduct educational forums and/or seminars for clients on industry best practices
• Be an effective partner with the market’s sales team in generating revenue
Education: BA or BS in Business, Marketing, Advertising or Communications preferred
• 2 years of outside digital marketing or media sales experience preferred
• Producing deliverables or managing campaigns in online advertising, digital marketing or related industry
• Experience with DoubleClick for Publishers (DFP) and Google Analytics
• In-depth knowledge of ad server capabilities to troubleshoot delivery issues and provide effective solutions to resolve such issues
• Significant knowledge of the local digital marketing services product offering
• Motivated, enthusiastic, self-starter who is able to work effectively both independently and collaborating in a team environment
• Effective communication and presentation skills to decision makers
• Excellent follow-up, time management, strong organizational skills and attention to detail
• Proven track record to meet and exceed sales goals
• Ability to manage account receivables for your book of business
• Proficient in Microsoft Office. Some knowledge in HTML, JavaScript, Flash, and Rich Media will be a plus

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