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Job Details

Media Planner

Company name
Weber Shandwick Worldwide

Location
Boston, MA, United States

Employment Type
Full-Time

Industry
Advertising, Media, Planning

Posted on
Jun 19,2019

Valid Through
Oct 02,2019

Apply for this job






Profile

Media Planner','011712','United States-Massachusetts-Boston','','!*!MEDIA

PLANNER

 

The

Company

 

Resolute

Digital, a Weber Shandwick company, is

a data driven marketing and technology firm headquartered in New York. Resolute

has deep expertise in website analytics, search engine marketing, performance

marketing, mobile and web design. Its’ data-first approach to audience

intelligence, customer acquisition and brand engagement has delivered

sophisticated digital mobile and paid media solutions for some of the world’s

leading companies and brands.

 

Resolute

is part of Weber Shandwick a leading global communications and engagement firm

in 77 cities across 31 countries, with a network extending to 129 cities in 81

countries. The firm’s diverse team of strategists, analysts, producers,

designers, developers and campaign activators has won the most prestigious

awards in the world for innovative, creative approaches and impactful work.

Weber Shandwick is part of the Interpublic Group (NYSE: IPG).

 

 

Role

and Responsibilities

 

The Media

planner would be executing day-to-day digital media planning/buying and

client service activities associated with assigned accounts, with an emphasis

on paid social management.

S/he would be responsible for all tasks related to supporting and assisting in

the planning process and preparation of media proposals, plans, budgets,

reports and analytics. Must have strong quantitative and analytical skills, and

collaborate with the digital marketing team in a fast-paced, results-oriented

environment.

 

Internal/External

Relationship Management:

  ·   At least 2 years of paid media

experience

·   Able to work successfully, both

within a team and independently

·  Shows strong client service skills

·  Ability to communicate effectively

at all levels, as well as those outside the team

·  Works closely with

publishers/vendors to develop productive working relationships that drive

results for clients

·  Works directly in social interfaces

and, when applicable, leverages social support reps to drive results for

clients

·  Stays up-to-date on paid social

landscape to learn about relevant offerings, new products, and trends

 

Media

Planning/Buying (emphasis on Paid Social)

 

·  Conducts media research and

competitive analysis to support the development of media objectives

· Assists in the Request for Proposal

(RFP) process and communicates with publishers/vendors to obtain information

about their products

·  Assists in the development of media

plans that specify which forms of media will be used to effectively reach a

target audience

· Implements appropriate social

campaign objectives based on client goals

· Develops target segments to leverage

based on client feedback

· Ensures social tracking, audience

building, and billing is setup prior to campaign launch

·  Works with Creative team on ad development

to ensure creative is delivered to spec and supports media strategy

·  Works with Analytics and Ad Ops team

for any tagging/reporting requirements

·  Responsible for campaign reporting

activities based on agreed upon cadenceDraws critical analysis from data and

makes specific recommendations to optimize and improve campaign performance

· Provide maintenance for a media plan

once it has been implementented

·   Supports the needs of direct manager

and Media Supervisor

 

Qualifications

 

· Able to work successfully, both

within a team and independently

· Strong organizational skills and

attention to detail, with exceptional critical thinking and problem-solving

abilities

· Effective time management skills

with the ability to multitask and prioritize

· Advanced Excel and Powerpoint

skills; intermediate Google Sheets and Slides skills

· Knowledge of specific Media Tools

(Facebook API, Twitter, DART, ComScore, etc.) is a plus but not required

· Bachelor’s degree required

· Previous internship experience in

Advertising, Marketing or Communications

 

Weber

Shandwick is proud to be an Equal Opportunity/Affirmative Action employer.

Weber Shandwick recruits qualified applicants without regard to race, color,

religion, gender, age, ethnic or national origin, protected veteran status,

physical or mental disability, sexual orientation, gender identity, marital

status or citizenship status. ','','Media Planner

Company info

Weber Shandwick Worldwide
Website : http://www.webershandwick.com

Company Profile
Weber Shandwick is one of the world's leading public relations and communications management firms. In 81 owned offices in 39 markets, and affiliates that expand our network to more than 119 offices in 72 markets, Weber Shandwick relies on a clear client focus, the finest talent in the industry, and a commitment to delivering outcomes - not just output - to produce memorable public relations programs with measurable results.

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