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Job Details

Senior SEM Specialist: Cedar Falls IA

Company name
DeBellis, Catherine & Morreale

Cedar Falls, IA
52 hit(s)  


Create, manage, and execute paid search campaigns across multiple industries and search engines while maintaining a strong understanding of the clients' goals and expectations for their campaigns. Ensure customer satisfaction through regular and consistent communication with clients, account teams, and internal stakeholders. Mentor other SEM associates through example and knowledge sharing.


Create, manage, and execute paid search campaigns, including, but not limited to, account set up, strategy, and day to day management

Increase effectiveness of campaigns through monitoring and testing keywords, ad copy, and keyword bids

Advanced analysis of trends as well as qualitative and quantitative data to recommend campaign changes and updates to clients and account teams

Monitor paid search trends, best practices, and techniques to keep up to date on search marketing knowledge

Develop SEM strategy, roadmap and recommendations for SEO campaigns based on clients' objectives

Perform rigorous, regular campaign analysis & optimizations

Provide research and support for business development team

Develop estimates, budgets, and strategies for client campaign and new business opportunities

Prepare and present weekly and monthly campaign reporting for clients and internal teams

Oversee the financial aspect of paid search – vendor invoices, client billing, and record management

Take lead in client and publisher meetings and training as necessary

Train and mentor SEM associates

Perform other duties as assigned


5 years of experience in paid search campaign management

Certified in AdWords Fundamentals, Search Advertising, Shopping, and Google Analytics

College degree in business, marketing, or advertising or equivalent experience

Digital agency experience is required

Advanced knowledge of paid search platforms including Google AdWords and Bing Ads

Advanced knowledge of web analytics tools such as Google Analytics or WebTrends

Advanced knowledge of Excel, able to perform basic and advanced functions; pivot tables, vlookups, sumifs, charts

Ability to independently identify and perform common paid search tasks such as keyword bid optimization, ad copy optimization, and landing page optimization

Experience with web content management platforms such as; WordPress, Drupal, and Ektron

Experience translating analytics data into meaningful results, using Excel, PowerPoint, and other tools

Strong quantitative and analytical experience, especially in search engine marketing

Thorough understanding of SEM, paid content platforms, Google's best practices, and industry trends

Strong working knowledge and experience with data reporting tools such as; Google Analytics, Google Webmaster Tools, Google AdWords, Google Trends and MOZ

Working knowledge of website programming and architecture

Ability to develop and execute long-term, big-picture” level strategies

Strong attention to details and proactive follow-through skills

Ability to change strategies and adopt new techniques as the search space evolves

Team-player, self-driven and analytical

Ability to effectively communicate with stakeholders through email, written reports, presentations, etc.

Advanced ability to read, analyze and interpret documents and reports

Experience with organic search a plus, but not required


Competitive salary range commensurate with education and experience.

Please apply directly to Courtney by sending your resume in Word format to: Please list your subject line as: Senior SEM Specialist Candidate: (Your Name)

Company Profile
"DeBellis & Catherine Associates was formed in July 1983 and as of January 2006 our company name changed to DeBellis, Catherine & Morreale. Partner Michael DeBellis, Jr. has been in the personnel recruiting field since 1978 and Joseph A. Catherine III since 1970. Mr. DeBellis, the former President of DeBellis Associates/Executive Search, and Mr. Catherine, the Managing Partner of AFCO Personnel Services merged existing operations in 1983. Vincent J. Morreale, Jr. joined DeBellis & Catherine Associates in 1992 as a Staffing Consultant after 12 years in corporate human resources and was named partner in January 2006. With over 100 years of combined in-house experience in the personnel recruiting profession, DeBellis, Catherine & Morreale offers unparalleled experience and service as staffing professionals. Our company operates as a search firm offering contingency recruitment, partial retained search and HR Consulting. DCM covers but is not limited to the following areas: Accounting/Finance, Administrative/General Management, Banking, Customer Service, Healthcare, Information Technology, Engineering/Manufacturing, Human Resources, Insurance, Legal, Marketing, Retail Management, Sales/Management, Construction Management and Food Manufacturing. Our specialty divisions of DCM RetailResource, DCM Insurasearch, DCM LegalSearch and DCM FoodProDirect have made a commitment to servicing the unique needs of their respective industries. As specialists, our staffing consultants have the experience and resources to identify and recruit top talent for your company. Our HR Consulting Group offers a variety of services to assist you in addressing a number of human resources, organizational development and executive outplacement issues. Our partnership can vary from that of consultant, to supplemental support of your existing human resources staff to directly functioning as your company's HR department, through our portfolio management concept. The firm employs seven Recruiters, and one Office Administrator/Research Assistant. All fees are client company paid."

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