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Job Details

Director Creative Advertising

Location
Hollywood, CA

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Director, Creative Advertising
Locations
US-CA-Hollywood
ID
2018-9508
Company
Paramount Pictures
Overview and Responsibilities
This position assists in the creative direction, development and execution of digital advertising and marketing strategy for Motion Picture marketing.
*Primary responsibilities require interfacing with executive vice-president, senior management, filmmakers, feature film cast and crew, editorial and advertising agencies as well as Paramount Pictures marketing departments with the motion picture department and inter-division departments
*Weekly meetings include strategy meetings, research meetings, advertising agency meetings, post-production meetings and budget meetings
*Manage Digital Creative Budgets
*Concept, create and produce ads for digital/online placement – working with our digital agencies.
*Manage workflow with the digital marketing team to ensure all integration memos are filled and timelines for delivery are adhered to (managing asset deadlines, updating creative/campaign messaging, etc)
*Interpret digital media plans and manage the creation of different assets required to fill those media plans
*Participate in, understand and apply the findings of traditional market research and testing to the digital advertising space
*Work with the digital analytics team to assess the success of campaigns during campaign flight and optimize/adjust accordingly
*Work with digital and brand strategy to craft trailer launch plans and ensure all required creative elements for launches are delivered on schedule
*Participate in creative research and ideation, including c
omparable campaigns, cues, copy and concepts
*Increased involvement in creative strategy and execution of AV, Print and Digital materials
*Manage quotes culls, accolades and awards tracking
* Strong working knowledge of digital and social media landscape with a clear understanding of the
following:
Distribution platform – understanding of the various digital platforms such as Facebook, You Tube, Instagram, Snapchat, FEPs and site driven placements and the best practices for those platforms
Types of content – a working understanding of the different ad types used digitally - :06 bumpers, :10s :15s, Motion graphics driven creative and longer form AV materials
Tone/Voice – An understanding of how to extend the tone/voice established in traditional forms of creative advertising and carry over into the digital space
Understanding of the primary KPIs that determine success of digital advertisements
Basic Qualifications
* Bachelor’s degree in related field or equivalent experience
* Minimum 7 years related experience
* Experience working on significant Theatrical Marketing campaigns with primary focus on digital and social media outlets
Additional Qualifications
* Good oral and written communication skills
* Knowledge of Adobe Creative Suite (creative file types, etc), BOX, iMovie, etc.
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