Cox Enterprises, Inc.
Manager, Advertising Capabilities','1720023','','Kelley Blue Book (KBB)','!*!Responsible for leading the Ad Capabilities team, the Manager, Advertising Capabilities role is both a thought leader and people leader, who helps shape the direction of Cox Automotive’s ad products and custom RFPs, ensuring operational supportability and alignment with business requirements. They are involved with all aspects of the team's day-to-day operations including administrative functions, ensuring consistency in the work and support provided and leadership for the team. They are responsible for the training and development of Ad Capabilities Specialists and educating our business partners around advertising impacts. They will partner closely with the Ad Products and Product Engineering teams.
Lead the day to day activities of the Ad Capabilities Team. Embody for the team what it means to represent Ad Operations, through healthy working relationships with our business partners, and commitment to excellence in day-to-day activities
Partner with the Ad Product, Product Engineering, and Ad Operations teams to help implement successful and operationally supportable Ad Products
Work closely with the Sr. Manager, Ad Capabilities to identify and address capacity challenges for the team.
Develop team goals, creating an environment to team success
Act as a thought leader, working closely with Engineering, User Experience and Product teams, to ensure site changes consider the ongoing needs of advertising
Review all stories within Cox Automotive’s agile project management process, mitigating mid-air collisions and providing guidance to team members on potential obstacles that may surface from those efforts
Act as an escalation point of contact to define approach on complex ad executions or business process decisions, which impact our team and others within the Ad Operations structure
Actively involved throughout the ad product development lifecycle, focused on delivering high quality ad executions that are operationally supportable and meet the growing needs of our business; including, but not limited to GPT ad tagging best practice, Yieldex compliance, viewability, creative best practices and minimizing 3rd party billing discrepancies
Collaborate with counterparts within the Cox Automotive umbrella to support the needs of our collective business
Promote awareness within Cox Automotive on the role of Ad Capabilities, helping to ensure our team is included in pertinent conversations and decisions around the direction of our ad products
Vet out existing system capabilities to support ad product requirements
Work closely with Solutions team to vet new capabilities, vendor or internally developed, to fill a business need that may not be supported currently
Develop support plans for new and revised ad products, allowing for ongoing fulfillment within our Ad Operations teams
Work closely with the Ad Production and User Experience teams to ensure flawless execution on custom RFP launches
Keep up-to-date on changes in the marketplace, researching technology providers and industry trends
All other duties as assigned','','','!*!
5 to 7 years of experience
4-6 years related experience and/or training; or equivalent combination of education and experience
Bachelors Degree in Marketing, Communications or other related field
Proven ability to develop strong, productive team
Experience with DoubleClick for Publishers (DFP) advertisement server
Fundamental understanding of publisher side advertisement tagging procedures and best practices
Comfortable working with cross-departmental teams while balancing and delivering on multiple projects and tasks
Experience managing multiple projects simultaneously, while providing proactive communication to stakeholders
Clear and concise communication, with the ability to explain complex technical issues to multiple audiences of varying technical background
Understanding of backend advertisement server framework, algorithms and advertisement tags
Excellent problem solving skills
Ability to recommend improvements in trafficking, QA and 3rd party troubleshooting processes
Knowledge of dynamic advertising functionality and use
Analytical skills and ability to identify trends in data; deciphering underlying causes
Understanding of publisher side advertisement tagging procedures and operational best practices
Experience with various 3rd party rich media advertising vendors; background in development of new product offerings with vendors, a plus
Experience with agile project management in a SCRUM environment
Moderate experience with audience segmentation and behavioral targeting campaign
Intermediate personal computer skills, including electronic mail, routine database activity, word processing, spreadsheet, graphics, etc.
','','Cox Automotive','US-GA-Atlanta-3003 Summit Blvd','','Regular','Manager/Senior Manager','Day Job','','Yes, 25 % of the Time','Full-time','Ongoing','Manager, Advertising Capabilities
Cox Enterprises, Inc.
Website : http://www.coxenterprises.com
Cox Enterprises is a leading communications, media and automotive services company. With revenues of nearly $16 billion and approximately 50,000 employees, the company's major operating subsidiaries include Cox Communications (cable television distribution, high-speed Internet access, telephone, commercial telecommunications and advertising solutions); Cox Media Group (television and radio stations, digital media, newspapers and advertising sales rep firms); and Cox Automotive (automotive-related auctions, financial services, media and software solutions). The company's major national brands include AutoTrader.com, Kelley Blue Book, Manheim, Savings.com and Valpak.