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Job Details

Project Manager Interactive Advertising CRM

Company name
The Home Depot, Inc.

Location
Atlanta, GA

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Profile

POSITION PURPOSE

The Project Manager, Interactive Advertising e-mail serves as a primary contact to the CRM team, Marketing, Creative, Production Support and agency partners for email. Responsible for managing process from start to finish: keeping team projects on-task, within budget and within expectations of project timelines. Works with Sr. Manager/leadership to prioritize projects and acts as primary chair in owning deliverables of the team. Manages the day-to-day relationships with internal clients & external agency partners. This role will work with senior team members to develop strategic recommendations for enhancements based on analytics. Should be a highly creative problem-solver and adept a negotiating with internal clients to execute key deliverables. Will learn and report on best practices, industry standards, and technical requirements associated with assigned projects.

Will have customer-focused mindset for every project to ensure the best customer experience in each communication. This person also serves as a mentor to junior level members of the team.

Will have/gain an understanding of THD brand guidelines and key marketing initiatives to work across channels to drive fully integrated and consistent campaigns, in addition to helping drive new formats and keeping abreast of industry trends while seeking innovative and cost efficient solutions.

MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES

30%-Monitors day-to-day progress of campaigns to make sure that deadlines are met. Troubleshoot /solve issues. Ensure email embodies complete & relevant customer experience. Document and develop supporting processes as needed. Monitoring prog hours on monthly basis to ensure proper utilization of team members.

30%-Coordinates the planning and execution of interactive and traditional direct marketing programs on strategy and on budget.

10%-Consults with production, marketing, creative, agency partners and others when appropriate to develop strategic solutions to objectives.

10%-Crafts recommendations and ongoing enhancement/optimization strategy based on analysis of campaigns. Measures ongoing effectiveness of programs against target metrics

20%-Write creative briefs based on strategy objective. Send proofs to all internal partners to creative visibility and gain approvals of all campaigns. Q/A & test emails to ensure segmentation and content is correct before deployment

NATURE AND SCOPE

Position Reports to Sr Manager, Interactive Advertising

Number of Direct Reports: 0

ENVIRONMENTAL JOB REQUIREMENTS

Environment:

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Travel:

Typically requires overnight travel less than 10% of the time.

Additional Environmental Job Requirements: MINIMUM QUALIFICATIONS

Must be eighteen years of age or older.

Must be legally permitted to work in the United States.

Additional Minimum Qualifications:

Education Required:

The knowledge, skills and abilities typically acquired through the completion of a associate's degree program or equivalent degree in a field of study related to the job.

Years of Relevant Work Experience: 3 years

Physical Requirements:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Additional Qualifications:

Preferred Qualifications:

Knowledge, Skills, Abilities and Competencies:

Thrives in fast-paced, deadline-oriented environment

Strong organizational and time management skills with ability to multi-task

Excellent writing and strong/persuasive presentation skills

The ability to drive and/or assist on the steps necessary to get various programs launched. Possess strong planning, project management, communication and executional skills.

Manage schedules and timelines for each project.

Write creative briefs using marketing strategy briefs in order to turn over jobs to creative team.

Manage entire process to ensure jobs are completed accurately and on time.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Company info

The Home Depot, Inc.
Website : http://www.homedepot.com

Company Profile
The Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank. Along with investment banker Ken Langone and merchandising guru Pat Farrah, the founders’ vision of one-stop shopping for the do-it-yourselfer came to fruition when they opened the first two Home Depot stores on June 22, 1979, in Atlanta, Georgia. The first stores, at around 60,000 square feet each, were cavernous warehouses that dwarfed the competition and stocked 25,000 SKUs, much more than the average hardware store at that time. Empty boxes piled high on the shelves gave the illusion of even more product. From the start, associates were able to offer the best customer service in the industry, guiding customers through projects such as laying tile, changing a fill valve or handling a power tool. Not only did store associates undergo rigorous product knowledge training, but they also began offering clinics so customers could learn how to do it themselves. The Home Depot revolutionized the home improvement industry by bringing the know-how and the tools to the consumer and by saving them money.

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