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Digital Marketing and Relationships Manager

Location
Silver Spring, MD

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Digital Marketing and Relationships Manager Background: **MEMBERS ONLY**SIGN UP NOW***. develops, represents and books musical artists, such as Bands, DJs, String and Jazz Ensembles, along with other variety artists for corporate, non-profit and wedding events. In addition, the company produces large corporate and non-profit milestone events. We are seeking a person who understands the science of mass communication, most especially Social Media, and can mount a campaign to reach the industry influencers in the wedding, corporate and non-profit special event market segments.  In addition, the perfect candidate will also be an influencer who understands and enjoys attending industry events and meeting other industry influencers directly and then connecting with them later through our social media channels.  This person will manage our Social Media (e.g. Instagram, Twitter, FB, etc.) as well as Online, Offline, Direct Marketing and Face-to-Face development programs to build our following, deliver a consistent message and increase our brand awareness with clients and other industry-related businesses.  In summary, we are seeking a person who is able to have an internal and external focus in the organization.  Candidate must have demonstrated: Proven track record of success leading a product, concept or activist social media campaign. Excellent written communication skills. Proficient all-round knowledge of Advertising, PR, Media and especially Social Media. Expert in the technical, conceptual and content development of sales-driving collateral.  The ability to produce record-high marketing campaign response rates and execute successful product launches and events. Preferred candidate will have undergraduate degree in Marketing, Media Studies or Communications.   The preferred candidate will have a proven track record of experience in: Working with people, promoting products and services Confidence in building in-person business relationships that lead to sales Enjoys going to events and making new relationships Experience working one on one with partners, building trust and business friendships Social Media Management Marketing Strategies & Campaigns Product Positioning & Branding Web & Print Content Development Focus Group & Market Research Development of Print and Social Media Public & Media Relations New Product Launch Specific Responsibilities include: Creating marketing plans  Organizing Trade Shows, Customer Events and Open Houses Managing the marketing budget Developing marketing materials to generate sales leads Producing press releases Responsibilities: Promote company open houses and events which feature our products and services. Coordinate the design of promotional material and distribute in online and offline channels Advertise our company and products/services on various media Plan interviews and press conferences Produce marketing copy for our website and social media campaigns Craft and send regular newsletters with company updates to build email mailing lists Track ROI for marketing campaigns Join social media groups and professional platforms to discuss industry-related topics Monitor corporate website and social media pages and address clients’ queries Network with industry experts and potential clients to drive brand awareness Gather customer feedback to inform sales and product teams Proficiencies and Education preferred: Familiarity with B2B and B2C advertising campaigns Hands-on experience with web content management tools, like WordPress Proficiency in MS Office Knowledge of SEO and Google Analytics Good presentation skills BS in Marketing, Communications, Public Relations or relevant field ,

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