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Job Details

Business Director Advertising Analytics amp Media Optimization

Company name
Capital One Financial Corporation

McLean, VA

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Business Director, Advertising Analytics & Media Optimization




1750 Tysons (12023), United States of America, McLean, Virginia

At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.

Business Director, Advertising Analytics & Media Optimization

Business Director, Advertising Analytics & Media Optimization

Capital One's Consumer Bank has been growing to become one of the most prominent banks in the United States, currently with an approximately $165B deposit portfolio. We are continuously investing in the areas of analytics, digital technology and customer-back marketing, in order to deliver great experiences to our customers and superior returns for our shareholders.

This role is a critical and newly established leadership role, that will be responsible for leading our advertising analytics agenda and managing our sizeable national upper funnel advertising budget. The leader in this role will manage a team of analysts and data scientists, in order to drive decisions around media optimization, with the goal of profitably growing Consumer Bank business while also growing our Bank brand.


Lead a team of 5 associates & responsible for the team’s agenda and workstreams ranging from deep quantitative analytics to brand health measurement to media buy recommendations

Perform ROI analysis and create measurement approaches for effectiveness of media spend

Be the customer for our media mix modelling efforts, and own upper funnel marketing P&L

Develop upper funnel media test & learn agenda, and work with media partners to execute plan, in order to harness insights

Partner with the broader Marketing Analytics organization in optimizing our marketing budget across the full funnel, while generating insights on lower & upper funnel interactions

Oversee analysis of brand health, as well as the effectiveness of other brand marketing efforts including PR, Social and Sponsorship investments

Lead ad-hoc analyses in support of business recommendations & presentations to executives

Recruit new hires while evolving the team’s agenda, and participate in analyst recruiting efforts

Basic Qualifications

Bachelor’s degree in a quantitative field (e.g. Statistics, Economics, Mathematics, Finance, Engineering, Operations Research, Physics)

At least 7 years of analytics experience

Preferred Qualifications

Advanced degree in a quantitative field or MBA

10 years of analytics experience, including 5 years of marketing analytics experience

5 years of people management experience

3 years of experience in building media mix models and making media optimization decisions

Professional qualifications (CFA, FRM, etc)

Capital One will consider sponsoring a new qualified applicant for employment authorization for this position.

Company info

Capital One Financial Corporation
Website :

Company Profile
Capital One isn't just concerned with what's in your wallet; it's interested in your bank account as well. The company is best known as one of the largest issuers of Visa and MasterCard credit cards in the US, but it also boasts a banking network of approximately 1,000 branches, mainly in New York, New Jersey, Louisiana, Texas, and the Washington, DC area. Subsidiary ING Direct offers online and direct banking without branches. Capital One, which serves more than 50 million customers in the US, Canada, and the UK, also has units that offer auto financing, write home loans, sell insurance, and manage assets for institutional and high-net-worth clients.

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