Des Moines, IA, United States
Nov 18, 2021
**MEMBERS ONLY**SIGN UP NOW***.'s mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at **MEMBERS ONLY**SIGN UP NOW***. are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
**MEMBERS ONLY**SIGN UP NOW***. is seeking an individual to support the Business & Creator Recommendations team within **MEMBERS ONLY**SIGN UP NOW***. App Monetization, which is at the intersection of consumers and advertisers. You will manage a portfolio of product marketing work to focus on building advertising solutions for Delivery and Ranking & Distribution of ads on the **MEMBERS ONLY**SIGN UP NOW***. app, including surfaces such as Newsfeed, Stories, Watch, etc.The ideal candidate is both data-driven and has the ability to synthesize market trends in the digital and mobile advertising market and related business models and can work effectively with colleagues across the company to drive results. This position will be responsible for helping to shape product roadmaps and execute against global launch plans. You will focus on both the inbound phase of product marketing as well as the initial phases of outbound product marketing. Inbound product marketing responsibilities include foundational analysis to identify market needs by segment, opportunity sizing, identifying unmet needs via discussions with internal and external stakeholders, representing the advertiser perspective and running alpha and beta testing processes. Outbound product marketing responsibilities include leading launch planning and associated messaging and positioning.This role is highly cross-functional and will work closely with the Product, Engineering, Data Science, Sales, Communications, and Research teams across **MEMBERS ONLY**SIGN UP NOW***..
Drive product strategy bridging short-term execution and long-term vision
Identify opportunities and represent view of the market by conducting industry research, including deep quantitative, qualitative and competitive analysis
Analyze product performance, synthesize customer feedback and advocate improvements
Quarterback go-to-market efforts globally to support product launches and scaled adoption
Manage comprehensive, cross-functional activities including betas, positioning, policy and product documentation
Partner with the Product Management, Research, Engineering, Sales, Communications and other key teams
6 years experience with 3 years experience working in a product marketing, management consulting, product strategy or equivalent function (partnered with product management and/or engineering to represent market requirements)
Management consulting experience in advertising or media businesses
Digital advertising experience including understanding of digital advertising models both in the U.S. and globally
Experience collaborating cross-functionally and building consensus among multiple stakeholders in an entrepreneurial, high-expectation environment
Experience with being resourceful, action and detail-oriented, with a high ownership mindset to deliver measurable impact
Quantitative analytical experience and communication skills
Equal Opportunity: **MEMBERS ONLY**SIGN UP NOW***. is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. **MEMBERS ONLY**SIGN UP NOW***. is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at ****.