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Associate Email Marketing Manager

Charlotte, NC

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Associate Email Marketing Manager
Techtronic Industries North America, Inc.

Job #699456732
Job Summary:
Reporting to the Manager,Digital Advertisingthis position will be an integral and important part of the Digital Marketing Team.
As an organized, energetic, creative and analytical person, this person will be responsible for developing, deploying and measuring all email marketing activities related to our consumer and commercial digital activities.Additionally,this person will be responsible for managing our consumer databases to ensure we have a holistic view of our consumer
This position requires an organized individual whois able tocollaborate effectively with various team members and stakeholders across the organization. The AssociateManager, Email Marketing will work collaboratively with a cross-functional team to ensure TTI Floor Care is maximizing the potential of all our consumer databases.
Understand and manage the relationship cycle and its three main tasks: customer acquisition, development and retention.
Plan, build, and execute Emailprogram(s), setting objectives, measuring success and testing campaigns, managing user journeys and touch points.
Develop engaging consumer propositions and review creative work.
Understand the existing systems/tools available for CRM and ensure they are correctly implemented, identify needs for future development.
Lead a return-on-investment driven customer acquisition program incorporating the key elements of products, offers, targeting, media, timing and data capture.
Plan, evaluate, measure and monitor campaigns and make recommendations for improvement.
Design, measure and monitor an annual online customer relationship marketing plan.
Manage third party vendors/suppliers.
Identifying which consumer relationships will provide greatest value.
Work with Web Managers, Analytics team andMarketing teams to ensure integrated marketing communications.
Minimum Job Requirements:
BS degree or higher in digital marketing, advertising or related field
2-4Years proven working experience inemail marketing
Bachelor's Degree in Business, Marketing, or related fields and/or 4 years of experience in related field
Experience working with email service providers, databases and related CRM technologies. Bronto platform a plus.
Experience of budgeting, reporting and analysis -- must be highly numerate and analytical
Experience in managing agencies
Experience in the use of digital metrics, web analytics to assess our proposition/digital positioning
Understands data-driven marketing -- working with customer databases
Thorough understanding of the creative process from proposition to promotional delivery
Ability to take the lead with customers, colleagues and senior managers
Ability to demonstrate a long-term consumer centric vision
Genuine interest in emerging web technology
Self-motivated, creative and strategic thinker
Team player, Positive attitude,Takesownership, Results driven, strong attention to detail
Job Title:
Associate Email Marketing Manager
Date Job Posted:
Jul 9, 2018
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled
Updated 07/10/2018
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