Description About the Opportunity: ReachLocal is looking for a Marketing Expert to develop and execute on digital marketing strategies for our company\u2019s clients. This role will formulate appropriate strategies and implementation plans, and will be responsible for the ongoing management of the client\u2019s digital marketing plan. Job Summary The Marketing Expert will advise our clients on how best to leverage current and emerging marketing solutions to meet their business needs. This role will possess strong expertise in existing and emerging business marketing solutions, and will collaborate with our sales consultants to identify opportunities and effectively deliver on marketing solutions to best suit our client\u2019s business needs & maximize their return on investment (advertising expenses).\u00a0 Strong proficiency in customer relationship management, online search and display advertising techniques and ReachLocal proprietary technologies are required. This role will manage day to day campaign performance, assess digital campaign trends, facilitate client advertising performance discussions, and identify creative new advertising techniques to further our client\u2019s digital marketing needs.\u00a0 About Your Responsibilities: Build rapport with client representatives and marketing staffs through routine and scheduled interactions Develop & advise on marketing strategies by understanding client expectations, assessing feasibility and identifying marketing and advertising opportunities for our clients Monitor, evaluate, and leverage standard processes to manage SEM\/display campaign performance across ReachLocal\u2019s publisher networks to determine improvement opportunities Troubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clients Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts Manage client expectations, communication and performance metrics Incorporate constantly evolving technologies and processes into the client solution delivery process Key Skills Ability to quickly master business process, marketing and technology concepts Demonstrated expertise in customer relationship management Mastery of key technologies and systems to manage digital marketing campaigns Advanced capabilities to effectively manage digital advertising campaigns \u2013Search, Display, Marketing Management Systems etc. Strong technical skills to establish, assess, modify\/adjust, and routinely improve marketing campaigns over their lifecycle Demonstrated expertise with digital marketing publishing systems & processes Strong verbal and written communication skills Key Competencies Customer Focus Establish and maintain effective relationships with clients Seek client feedback and incorporate it into future activities Demonstrate dedication to meeting client expectations and requirements Organization Able to manage time and prioritize multiple tasks in a fast-paced environment Organize tasks, deliverables and meet commitments on time Analytical Thinking Capable of interpreting data and making recommendations to prove performance Quickly identify the symptoms and underlying cause of problems Business Process and Technology Acumen Capable of quickly mastering business processes Ability to master technology solutions Conflict Management Good at focused listening Can find common ground and explains differing viewpoints comprehensively Qualifications About You: Bachelor\u2019s Degree in General Business, Economics, Finance, Marketing, Advertising, Public Relations, Journalism or English 2 years hands-on experience managing online\/digital advertising campaigns Must have 3 years of client service\/account management experience. About Reachlocal: Are you looking for a company that values innovation, passion, and a healthy work\/life balance? A job where you feel supported and appreciated? At ReachLocal, we know our employees drive success, and we strive to create a thriving company culture where you\u2019ll enjoy coming to work every day. Here, you can walk through the halls and bump into our CEO, catch an inter-office ping pong tournament, or support a local cause with your fellow employees. Are you ready to join a company where you can have fun and work with some of brightest people in digital marketing? Our mission is to help local businesses all over the world reach more local customers online. As a leader in powering online marketing for local businesses, ReachLocal has been recognized for outstanding products and exceptional employees, having won Google\u2019s Quality Account Champion in North America and Google\u2019s Innovation Champion Award in Canada. Our CEO, Sharon Rowlands, has won countless awards, most recently the Gold Stevie Award for Female Executive of the Year in the 13th Annual Stevie Awards for Women in Business. ReachLocal is headquartered in Woodland Hills, CA, with over 60 locations throughout the United States, Canada, Germany, the Netherlands, Japan, Australia, and Brazil. We invite you to learn more about us, connect with us, and grow with us here: \u2022 Career Site: http:\/\/careers.reachlocal.com \u2022 Blog: http:\/\/blog.reachlocal.com\/ \u2022 LinkedIn: https:\/\/www.linkedin.com\/company\/reachlocal \u2022 Twitter: https:\/\/twitter.com\/reachlocaljobs \u2022 Youtube: https:\/\/www.youtube.com\/user\/reachlocal \u2022 Hear from our employees: http:\/\/blog.reachlocal.com\/reachlocal-services-spotlight-meet-some-of-our-marketing-experts ReachLocal is an equal opportunity employer. Applicants for all job openings are welcome and will be considered without regard to race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, or any other basis protected by state, federal or local law. It is the intent of the Company to comply with all applicable federal, state and local legislation concerning equal opportunity in employment. This job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities required of the employee.
Website : http://www.reachlocal.com
ReachLocal brings order to the fragmented local Internet by connecting advertisers, publishers, and creative solutions providers together on one platform. Wherever customers are online, ReachLocal helps businesses find them with the broadest reach of local digital media, a dedicated force of local Internet Marketing Consultants, and technology that continually optimises results.