Disney ABC is seeking an exceptional candidate to create and on-board advanced ad products which leverage data and technology. This role will lead the creation and maintenance of a comprehensive product roadmap to advance Disney ABCs advanced ad capabilities. This individual will report to the VP, Advanced Advertising Solutions & Sales Operations within the Audience Solutions team. This role will work cross functionally with Sales Management, Technology and Research teams.
Oversee advanced advertising solutions and work with internal and external partners in media planning, deal activation as well as optimization and attribution modeling.
Develop business case for new data driven opportunities by gathering, tracking, and sharing customer and team feedback on products
Develop strategies that include recommendations on targeting/segmentation, messaging, and channels
Create and test new advanced ad products with clients and partners
Track progress against strategic imperatives and tactical milestones throughout the product development, integration, and support phases
Be a subject matter expert in Disney ABC data assets, the 3rd party data ecosystem and the various processes and technologies that underpin data-driven advertising
Participate in the development of marketing strategies and materials
Work with the sales team to evaluate and propose audience targeting solutions for clients
Work with Technology and Sales Operations to develop audience targeted recommendations, analysis and reporting
Confidently present complex data-driven solutions to advertisers and agencies
Provide analysis and insight on new advanced advertising offerings via competitive intelligence and industry events
Represent Disney ABC at industry events and with trade associations on issues related to advanced advertising
Basic Qualifications :
At least 7 years’ experience working and leading programmatic and/or data-driven TV sales operations
Strong understanding of emerging data and technologies and how they can be leveraged to create new cross platform advertising solutions
Understanding of the TV ecosystem and inner workings (e.g., local broadcast, MVPDs, dMVPDs, ATSC3, etc.)
Expertise with common linear and digital data sets and practices: measurement data (e.g., Nielsen, set top box, ACR, etc.), other syndicated data (e.g., NBI, NCS, MRI, Simmons), survey data, social data, data onboarding, etc.
Understanding of programmatic solutions and technology providers for both digital and linear
Understanding of data, data collection and privacy
Understanding of media mix, attribution and ROI methodologies
Highly analytical candidate who can evaluate vendor solutions, implement new process and manage large-scale projects with various stakeholders
Excellent communication and writing skills
Required Education :
Bachelor’s Degree or equivalent work experience
Additional Information :
Equal Opportunity Employer--Female/Minority/Veteran/Disability/Sexual Orientation/Gender Identity
This project is scheduled to last 12-18 months.
New York,New York
Job Posting Company:
Website : http://disney.com/
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.