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Job Details

Digital Marketing Consultant 4 Digital Advertising Manager

Company name
Wells Fargo

West Des Moines, IA
7 hit(s)  


At Wells Fargo, we want to satisfy our customers’ financial needs and help them succeed financially. We’re looking for talented people who will put our customers at the center of everything we do. Join our diverse and inclusive team where you’ll feel valued and inspired to contribute your unique skills and experience.

Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.

Wells Fargo’s Chief Administrative Office (CAO)

consists of enterprise functions that work together to promote and protect the Wells Fargo culture and brand, and support our team members. Groups within CAO work to protect our reputation, tell our story, bolster team member engagement, connect with our customers, and bring new and innovative solutions to life. CAO functions include Commitment to Customer, Corporate Responsibility & Community Relations, Data Management & Insights, Human Resources, Marketing, Stakeholder Relations, and the CAO Integration and Planning Office.

This position will lead and manage paid digital performance marketing for our Deposits business (with a focus on Small Business). This includes developing and managing digital advertising strategies and tactics with the goal of driving acquisition and sales. The position will manage digital advertising across multiple digital channels including display advertising, mobile advertising, paid social, and more. This is a key role that has responsibility for driving new customer acquisition activities that directly impact annual performance for our Deposits business.

Key Responsibilities include:

Driving the Strategy

: Develop insightful, effective digital advertising plans that are focused on maximizing new account generation as cost efficiently as possible. This includes:

Consulting and partnering with key stakeholders for the development of campaign strategies and test plans in support of performance-based goals.

Providing insights and guidance to our agency in the development of media plans to ensure optimal media mix to achieve business goals.

Partnering with Agency and internal stakeholders in the development of sales forecasts based on business goals and budget.

Managing Execution

: Manage full campaign development process across all digital advertising channels and tactics to ensure campaigns are successfully implemented. This includes:

Driving campaign development, execution and optimization for paid digital performance campaigns in partnership with internal partners and external partners.

Overseeing and guiding internal and external resources related to campaign execution.

Building strong partnerships across Wells Fargo and leveraging those relationships to drive business results.

Leveraging digital technologies and best practices to drive campaign performance.

Building out and implementing a test and learn agenda.

Preparing presentations and dashboards for Management highlighting campaign performance and learning against business goals.

Budget management

: Accountable for managing multi-million dollar online media budget including planning and forecasting.

Required Qualifications:

5 years of experience in one or a combination of the following: marketing, digital marketing, digital platforms, or social media

Desired Qualifications:

A Master's degree or higher

Ability to manage in a matrixed organization environment

Strong project management skills

How to Express Interest in This Job: Wells Fargo invites you to apply for this job at









All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.

Relevant military experience is considered for veterans and transitioning service men and women.

Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.

Relevant military experience is considered for veterans and transitioning service men and women.

Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.

Company Profile
Wells Fargo & Company provides retail, commercial, and corporate banking services to individuals, businesses, and institutions. The company’s Community Banking segment offers checking and market rate accounts, savings and time deposits, individual retirement accounts, and remittances; and lines of credit, auto floor plan lines, equity lines and loans, equipment and transportation loans, education and residential mortgage loans, and credit and debit cards. This segment also provides equipment leases, real estate and other commercial financing, small business administration financing, venture capital financing, cash management, payroll services, retirement plans, health savings accounts, and merchant payment processing and private label financing solutions, as well as purchases retail installment contracts. Its Wholesale Banking segment offers commercial loans and lines of credit, letters of credit, asset-based lending, equipment leasing, international trade facilities, trade financing, collection, foreign exchange, treasury management, investment management, institutional fixed-income sales, interest rate, commodity and equity risk management, insurance, corporate trust fiduciary and agency, and investment banking services, as well as online/electronic products. This segment also provides construction, and land acquisition and development loans; secured and unsecured lines of credit; interim financing arrangements; rehabilitation loans; affordable housing loans and letters of credit; loans for securitization; commercial real estate loan servicing; and real estate and mortgage brokerage services. The company’s Wealth, Brokerage, and Retirement segment offers financial advisory, wealth management, brokerage, retirement, trust, and reinsurance services. As of March 7, 2014, it operated through 9,000 locations and 12,000 ATMs, and offices in 36 countries, as well as through The Company was founded in 1852 and is headquartered in San Francisco, California.

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