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Product Marketing Manager Advanced TV

Boston, MA

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dataxu® helps marketing professionals use data to improve their advertising. Our software empowers our customers to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most. We’re proud of the recognition our software has earned—such as being named a Leader in The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017 and receiving the top usability score among competitors in a head-to-head study by Validately—but we’re even more excited about the success our customers achieve by leveraging our technology. With 12 offices around the world, we’re here to help power our customers’ business forward.
dataxu is looking for a marketing professional with experience in developing go-to-market strategy, product messaging and full funnel marketing programs to support initiatives related to advanced TV, a key growth area for the organization. The ideal candidate will have experience working with several cross-functional teams including Product, Sales and Corporate Marketing, to help drive and inform positioning in the marketplace ultimately resulting in category leadership. This person must be comfortable developing product marketing strategies, implementing marketing plans, and acting as the core driver responsible for dataxu’s Advanced TV positioning in market. This person will ideally have a deep understanding of topics that interest marketing professionals including digital and traditional media buyers and can sit in any of dataxus five US offices.
On the Job
Act as product marketing lead for dataxu’s advanced TV solutions reporting to the Director of Product Marketing
Develop messaging hierarchy and roadmap for dataxu’s advanced TV offerings including customer segmentation and competitive analysis
Coordinate with all functions staffed on Advanced TV including Media Team, Sales, Corporate Marketing, Marketplace (Business Development) and Product Management to manage all go-to-market activities related to advanced TV solutions
Work with Inside Sales Team team to concept, create and deploy strategic demand-gen email programs related to advanced TV
Produce content for advanced TV offerings including upper funnel assets (whitepapers, website) and sales enablement collateral (pitch decks, one pagers, videos)
Ensure advanced TV marketing programs and activities remain strategically aligned to company goals
About You
At least 6 years of experience with marketing technology companies and/or broadcast publishing organizations
A keen understanding of the TV media buying landscape is required.
An understanding of the advertising ecosystem and major players
Experience working within a Marketing Solutions or Product Marketing team
Experience working directly with Sales and Product teams
Experience in developing marketing messaging for advertising technologies
Highly organized, strong attention to detail with the ability to prioritize and push forward initiatives
Excellent project management skills
Day-to-Day at the ‘xu
We’re totally obsessed with our customers, our product, our people and innovation—all of which tie right in with our corporate values. We Collaborate
across all teams and global offices. Our customers Trust
us because we put transparency and their needs first. Innovation
is part of everything that we do. Excellence
is our standard mode of operation. And of course , Customer Obsession
. We wouldn’t be here without our customers! So, interested in working here yet? Visit to learn more!
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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