Client Reference Code: 216059Spectrum Reach is the advertising sales division of Charter Communications, Inc. The company offers custom solutions for the modern media landscape utilizing national cable networks, internet advertising and promotional events supported by marketing, research and award-winning creative services. Spectrum Reach applies insightful research to understand consumer behavior and build targeted, multi-screen media plans personalized for each customer.With offices in 41 states and 147 markets, Spectrum Reach covers over 27 million households throughout the country. From traditional commercial advertising to exciting new possibilities in interactive media and multi-screen solutions, Spectrum Reach\u2019s consultative team brings advertisers effective, efficient ways to turn our audiences into their customers.JOB SUMMARYDevelop and execute linear inventory valuation and pricing analysis activities supporting the Spectrum Reach field footprint. Support Field Pricing, Planning& Inventory (PPI) team in the development of logical data-driven rate cards, partner with PPMs to identify actionable pricing insights, and support the continuing development of next-generation analytical platforms to combine viewership data, competitive pricing information, client buying patterns, CRM\/selling data and historical performance to help optimize linear inventory yield.MAJOR DUTIES AND RESPONSIBILITIESDevelop and execute enterprise-grade pricing analytics for political, national and enterprise activitiesCoordinate all activities with field pricing support team to ensure consistency of pricing guidanceSupport PPM analytical needs as needed, including development of \u201cstarting point\u201d political rate card recommendations and periodic reviews of market political performanceSupport and \u201ctune\u201d logical \u201crate architecture\u201d for political across the linear inventory footprintAdapt inventory valuation methods to support enterprise and Charter Corporate reporting needsSupport the development of analytical platformsREQUIRED QUALIFICATIONS:4 years\u2019 experience in related media and\/or advertising pricing experience with a proven successful track record working with a diverse product portfolio 3 years\u2019 experience preferred in pricing development and implementation experience Superior quantitative and analytical skills, including expertise in Office applications, data visualization tools (such as Tableau), and\/or statistical analysis packages (such as R)Experience with and an understanding of media tools such as InnVision, Strata, Pharos and\/or EclipseExperience with cross-platform mediaStrong interpersonal and written communication skillsAbility to understand, communicate, and implement data-driven solutionsKnowledge of advertising and media metrics, including ratings, CPM, CPP, etc.Ability to understand multiple viewpoints and collaborate with othersKnowledge of advertising research, operations, data analytics, finance and yield managementStrong organizational skillsBachelor\u2019s degree in Mathematics, Engineering, Business\/Finance\/Economics, Computer Science, Communication\/Media\/Advertising, Political Science or related field (or compensating professional experience)Job Code : TWCATF550 Mgr, PPI Exempt 216059BR
Website : https://www.spectrum.com/
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