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Job Details

Identity - Cross-Cultural Connections Manager

Company name
Universal McCann Worldwide

Location
New York City, NY

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Position Summary

We are looking for a strong Cross-Cultural Connections Manager to join our team. We want an innovative and creative thinker to drive new ideas, to implement in existing or new media platforms/properties whose impact we can measure. The Cross-Cultural Connections Manager will play a key role in supervising day-to-day management of Cross-Cultural media campaigns. They will need to execute on strategy and partner closely with our general market, account and creative agency partners. They will need to stay on top of overall media industry, digital and social trends, as well as marketplace news and important audience shifts. He/she will supervise the day-to-day stewardship of media activity and budgets of assigned campaigns. They will also be required to use any/all research tools to develop informative and insightful target and maintain competitive presentations. Lastly, they must possess excellent negotiations skills and great relationships with the media community.

Essential Functions

Develops targeted Cross-Cultural campaigns innovative media solutions in-line with set strategies, specifically for Hispanic/Latino and African American/Black

Operate as a key client contact, executing strategy and leading tactical planning activities

Lead in the stewardship of budgets, implementation, negotiations, etc.

Prepares and delivers presentations, internally and to clients

Plans, directs, supervises, and coordinates work activities of subordinates

Set realistic client expectations and make every effort to exceed them, providing quality work in a timely manner

Actively participate in new business planning and related presentations

Qualifications

Education:

Bachelor degree required

Concentration in Advertising, Marketing, Communications or Business Administration preferred

Work Experience:

Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors

5 years of experience in Media Planning, with a concentration in the Cross-Cultural space; Hispanic/Latino and African-American/Black

2 years of experience managing planners and assistant planners

Skills:

Strong Cross-Cultural knowledge of marketplace and experience with targeted campaigns

Strong written, oral and interpersonal skills

Spanish language proficiency is a plus but not necessary

Ability to multi-task, work well under pressure and pay attention to detail

Team player, with strong work ethic

Proven knowledge of online planning and research tools and resources

Digitally-savvy, active listener and participant in social space

Ability to manage complex processes

Proficient in MS Office including Excel, Word, PowerPoint

Must be highly proficient with traditional media syndicated research and tools

About Us

At Identity, we pride ourselves on being marketing and media enthusiasts who design blueprints of the consumer experience that drives culture.

We are a cross-cultural strategy/insights/planning agency designed to unlock the power of culture and forge rich connections between our clients and diverse segments, including Black/African American, Hispanic/Latino and Asian audience. We do this by understanding the fluid nature of audiences, and their Cultural Identity as it evolves. Using custom surveys and proprietary research we develop nuanced cultural insights that lead to cross-cultural strategies, frameworks and plans that drive business results. Our clients include BET, Ulta Beauty, Amtrak, Spotify and Coke to name a few.

Job Location

New York, New York, United States

Position Type

Full-Time/Regular

Company info

Universal McCann Worldwide
Website : http://www.universalmccann.com

Company Profile

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