Universal McCann Worldwide
We are looking for a strong Cross-Cultural Connections Manager to join our team. We want an innovative and creative thinker to drive new ideas, to implement in existing or new media platforms/properties whose impact we can measure. The Cross-Cultural Connections Manager will play a key role in supervising day-to-day management of Cross-Cultural media campaigns. They will need to execute on strategy and partner closely with our general market, account and creative agency partners. They will need to stay on top of overall media industry, digital and social trends, as well as marketplace news and important audience shifts. He/she will supervise the day-to-day stewardship of media activity and budgets of assigned campaigns. They will also be required to use any/all research tools to develop informative and insightful target and maintain competitive presentations. Lastly, they must possess excellent negotiations skills and great relationships with the media community.
Develops targeted Cross-Cultural campaigns innovative media solutions in-line with set strategies, specifically for Hispanic/Latino and African American/Black
Operate as a key client contact, executing strategy and leading tactical planning activities
Lead in the stewardship of budgets, implementation, negotiations, etc.
Prepares and delivers presentations, internally and to clients
Plans, directs, supervises, and coordinates work activities of subordinates
Set realistic client expectations and make every effort to exceed them, providing quality work in a timely manner
Actively participate in new business planning and related presentations
Bachelor degree required
Concentration in Advertising, Marketing, Communications or Business Administration preferred
Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors
5 years of experience in Media Planning, with a concentration in the Cross-Cultural space; Hispanic/Latino and African-American/Black
2 years of experience managing planners and assistant planners
Strong Cross-Cultural knowledge of marketplace and experience with targeted campaigns
Strong written, oral and interpersonal skills
Spanish language proficiency is a plus but not necessary
Ability to multi-task, work well under pressure and pay attention to detail
Team player, with strong work ethic
Proven knowledge of online planning and research tools and resources
Digitally-savvy, active listener and participant in social space
Ability to manage complex processes
Proficient in MS Office including Excel, Word, PowerPoint
Must be highly proficient with traditional media syndicated research and tools
At Identity, we pride ourselves on being marketing and media enthusiasts who design blueprints of the consumer experience that drives culture.
We are a cross-cultural strategy/insights/planning agency designed to unlock the power of culture and forge rich connections between our clients and diverse segments, including Black/African American, Hispanic/Latino and Asian audience. We do this by understanding the fluid nature of audiences, and their Cultural Identity as it evolves. Using custom surveys and proprietary research we develop nuanced cultural insights that lead to cross-cultural strategies, frameworks and plans that drive business results. Our clients include BET, Ulta Beauty, Amtrak, Spotify and Coke to name a few.
New York, New York, United States
Universal McCann Worldwide
Website : http://www.universalmccann.com