The Digital Media Planner works directly and autonomously with account management and clients to provide the strategic direction of client media campaigns. This role will be responsible for leading a team of digital analysts (including ROI metrics and SEM) and associate media planners toward development of strategic media plan recommendations. The ideal candidate will be able to present to account teams and clients, analyze and simplify complex data for insights, contribute to the career growth of junior team members and identify and negotiate with media vendors. Additionally, there needs to be a constant curiosity to stay ahead of a changing and complex marketplace, and an understanding of how these changes will impact client objectives.
What does a great Digital Media Planner do?