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Job Details

Specialist Integrated Digital

Company name
Nexstar Broadcasting Group, Inc

Location
Birmingham, AL

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Job Description As a member of the Nexstar digital sales team, the Integrated Digital Specialist (IDS) is responsible for generating and growing digital marketing service revenue for the company. The IDS will be the market\u2019s subject matter expert on digital services and will work, both independently and in conjunction with the Nexstar sales team, to achieve budgeted revenue goals in the digital marketing services area. The Integrated Digital Specialist will achieve this by professionally and effectively selling Nexstar\u2019s Tactive Digital suite of digital marketing services\/products (including targeted video, digital audience and reach extensions, SEO\/SEM, and sponsorships) with the objective of advancing client objectives. Digital marketing services sales lead and subject matter expert in your market Develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue targets Establish, maintain and grow meaningful client relationships Generate new digital marketing services business and grow business from existing clients Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends). Assist with training sales team on digital marketing services Conduct educational forums and\/or seminars for clients Be an effective partner with the market\u2019s sales team in generating synergy revenue Effective closer Consistently communicate with clients Effective in \u201cfour-legged\u201d call situations Education: BA or BS in Business, Marketing, Advertising or Communications preferred Experience: 1 years of digital marketing or media sales preferred Significant knowledge of the local digital marketing services product offering and it\u2019s effective use for clients. Motivated, enthusiastic, self-starter who is able to work effectively both independently and collaborating in a team environment Effective communication and client presentation skills Ability to interact with high-level decision makers Ability to execute in an organization through collaboration and a consultative process Excellent follow-up, strong organizational skills and attention to detail Proven ability to meet and exceed sales goals Up to date on latest trends in digital marketing service industry Resourceful, self-motivated and a skillful multi-tasker Ability to manage account receivables for your book of business Proficiency in Excel, PowerPoint, and ability to become proficient on in-house sales systems

Company info

Nexstar Broadcasting Group, Inc
Website : http://www.nexstar.tv/

Company Profile
On December 30, 2003, Nexstar completed its acquisition of Quorum Broadcast Holdings, LLC, which owned and operated 11 stations and provided management, sales or other services to an additional five stations. Over the past few years we have more than doubled the size of our portfolio, and including the recently announced acquisition of WTAJ in Altoona, PA, Nexstar will own, operate, program or provide sales and other services to 49 television stations covering 27 markets and reaching approximately 9.2 million of US television households or 8.25% of the US television market. In 17 of the 27 markets that we serve, we own or provide services to more than one station.

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