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Job Details

Paid Marketing Associate

Company name
Ritchie Bros. Auctioneers Inc.

Pleasanton, CA, United States

Employment Type

Marketing, Advertising

Posted on
Feb 21, 2020

Valid Through
Jun 05, 2020


Paid Marketing Associate','2000004W','!*!Move, Build, Grow your career! As the premier global asset management and disposition company, Ritchie Bros. helps thousands of people around the world buy and sell heavy equipment, trucks, and other assets every month. With our multiple onsite and online selling platforms and commitment to first-class customer service, Ritchie Bros. is trusted worldwide for making buying and selling easy, efficient, fair, and transparent. If you’re an innovator with an entrepreneurial spirit, we want you to join our growing team – employed in a wide variety of positions from sales to operations to corporate functions – as we transform the global used equipment market. Join us on our journey and move forward with us, build your success, and grow your career.

We’re looking for a Paid Marketing Associate in Pleasanton, California.  

The Opportunity:

The Paid Marketing Associate will be part of the Digital Marketing paid team and will strategically plan, manage and execute paid search campaigns on Google and Bing and social sites such as Facebook, LinkedIn, Instagram and Twitter across select Ritchie Bros. brands. This role will also manage syndication listings, display ads, retargeting and other search efforts. A successful Paid Marketing Associate will effectively work closely to the paid search budget and work with the Digital Marketing and Product teams to maximize ROI, drive relevant traffic, increase conversions and convert users into customers. This role will also work closely with the A/B Testing and Campaign Optimization Associate to run A/B landing tests to continually improve conversion rates and optimize campaigns across multiple brands. This role will work closely to measure and optimize ROI and ramp spend effectively.

In this role you’ll: Build and support the paid strategy, execute, test, collect and analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns (SEM, retargeting and other paid efforts) across all brands.Track, report, and analyze website analytics related to paid search initiatives and campaigns.Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.Work with the A/B testing team to test copy and landing pages for paid search campaigns.Perform ongoing paid keyword discovery, expansion and optimization.Research and analyze competitor digital advertising efforts.Performs other various duties as required.Actively support the RB Unreserved Commitment to Safety: to send everyone home, every day, the way they came to work, by taking personal responsibility for your safety and safety of your team, co-workers and customers.

Here’s what you bring:

Proven SEM experience and success managing PPC campaigns across Google and Bing, social channels and other paid search channels.Well-versed in performance marketing, conversion, and online customer acquisition.Up-to-date with the latest trends and best practices in paid search.Experience with Excel and website analytics tools (e.g, Google Analytics).In-depth experience with bid management tools (e.g., DoubleClick, Marin, Kenshoo, etc.).Strong analytical skills and experience generating reports.Familiarity with A/B and multivariate experiments.Working knowledge of HTML, CSS, and JavaScript development and constraints.BS/MS degree in Marketing or a quantitative, test-driven field.Translates marketing project objectives and goals into action.Demonstrated experience managing large projects and working within high-performing, deadline-drive teams.Demonstrated ability managing deadlines and workload, and multiple complex projects.Characteristics include: independent and assertive strategic thinker; bias for action; very strong analytical and problem-solving skills; personable, persuasive communicator; independently results oriented and creative; genuinely customer focused; self-starter.Limited travel may be required.

 What We Offer:Our success is built on the drive and dedication of our people. As we grow around the globe, there will be many opportunities to advance your career – we’ve proven this throughout our 60 years in business. And, we'll take care of you along the way.  Here’s how: Base salary  performance bonus Comprehensive medical and dental benefits. 401(K) and an Employee Share Plan, both with company match. Ongoing training, professional development and tuition reimbursement.

To get an idea of what our auctions are like, you can check out some auction videos on YouTube right here:

Want to learn more about the company? Visit our Career site, LinkedIn or connect with us today through Facebook or Twitter. Established in 1958, Ritchie Bros. (NYSE and TSX: RBA) is a global asset management and disposition company, offering customers end-to-end solutions for buying and selling used heavy equipment, trucks and other assets. Operating in a multitude of sectors, including construction, transportation, agriculture, energy, oil and gas, mining, and forestry, the company’s selling channels include: Ritchie Bros. Auctioneers, the world’s largest industrial auctioneer offers live auction events with online bidding; IronPlanet, an online marketplace with featured weekly auctions and providing its exclusive IronClad Assurance® equipment condition certification; Marketplacee, an online marketplace offering multiple price and timing options; Mascus, a leading European online equipment listing service; and Ritchie Bros. Private Treaty, offering privately negotiated sales. The company also offers sector-specific solutions including GovPlanet, TruckPlanet, Kruse Energy Auctioneers, and Cat® auctions, plus equipment financing and leasing through Ritchie Bros. Financial Services. For more information about the unprecedented choice provided by Ritchie Bros., visit 

Ritchie Bros. is an equal opportunity employer and ensures nondiscrimination in all activities in accordance with all applicable laws. This position is open to all qualified applicants who are legally entitled to work in the country in which this job is located. Candidate selection is made by Talent Acquisition. Only electronic applications can be can be accepted. No agency calls please.

 ','US-CA-Pleasanton','','Suite 200-5667 Gibraltar Drive','','Pleasanton','94588','Marketing','','','','Feb 21, 2020','Paid Marketing Associate

Company info

Ritchie Bros. Auctioneers Inc.
Website :

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