Express Services, Inc
Express Employment Professionals is hiring a Brand Manager for an opportunity in Raleigh,NC.
We’re looking for an experienced marketer to join an established consumer healthcare goods company as the marketing lead for a small U.S.-based team for an existing over-the-counter product with potential to grow the brand portfolio. This Brand Manager will have broad responsibility for leading marketing strategy and execution, as well as partnering with the sales team to drive priorities and distribution growth.
Manage personal P&L and overall contribution.
Develop marketing strategy for product, including marketing plans to drive maximum revenue and profitability for the company.
Oversee and deliver effective tactical advertising and promotional plans, including TV, radio, print and digital media, as well as in-store promotions.
Partner with Media Buyer and external consultants to ensure strong connection between plans and execution.
Oversee and deliver effective data management initiatives and analysis of market trends, competitive landscape and brand performance metrics.
Partner with sales team to manage relationships with key retail and customer accounts.
Develop trade/professional presentations to keep sales managers on point with brand priorities and current market analysis.
Develop monthly U.S. sales forecast and provide input to annual profit and expense budget planning.
Build and develop constructive relationships across the organization and act as the first point of contact for queries and escalations on the brand portfolio and commercial relationships.
Write and deliver product training materials as required for sales and promotional teams.
Identify opportunities for line extensions and lead product development projects, providing the brand voice when required.
Manage packaging updates with Supply Chain.
Serve as back-up team member for consumer service inquiries by phone, email, and social media, as needed.
Travel, including retail sales presentations, influencer trade shows, team development and training.
5 years of experience in business-to-consumer marketing, preferably for a consumer goods product
Four-year college degree, ideally in a marketing discipline; M.B.A. is a plus
Demonstrated experience in social media platforms, digital advertising mediums, and IRI or Nielsen data analysis
Willingness to travel occasionally, including some international travel, as required.
WordPress experience a plus
If this sounds like the right opportunity for you, we want to hear from you! Reply to this posting with a copy of your resume for consideration.
Express Services, Inc
Website : https://www.expresspros.com/
Express Employment Professionals is a leading staffing provider in the U.S., Canada and South Africa. Every day, we help job seekers find work and help businesses find qualified employees. Founded in 1983, Express today employs 400,000 people across nearly 700 franchise locations worldwide. Our long-term goal is at the heart of our company's vision, to help as many people as possible find good jobs by helping as many clients as possible find good people.