Manager, Performance Measurement
The Manager, Performance Measurement is responspbile for driving media, brand, and business solutions across several key Starcom brands.
This position is an exciting opportunity to work with the growing Starcom Advanced Analytics & Insights (AAI) team, a group of skilled practitioners who develop impactful business results through data mining, measurement, and audience exploration.
The Manager helps measure the impact advertising has on consumers from a brand and ROI perspective using syndicated data, primary data, and client business data. The Manager uses research, data, and analytic techniques to answer key client business questions, develop advanced ‘test-and-learn’ approaches that roll-up to the client’s larger learning objectives, and implements best practices around research, analytics and campaign measurement.
Additionally, the Manager drives rich emotional and behavioral audience understanding, and connects the audience’s needs to media planning and buying. The manager has a strong ability to build and distill knowledge, seamlessly executes innovative research projects, and suggests ways to apply those learnings to drive business value.
_Primary Job Responsibilities:_
Work across several clients on ad hoc and ongoing client specific projects
Pioneer innovative approaches to address complex research and measurement challenges
Analyze marketing data from conceptualization through presentation of the data (data visualization and storytelling); communicate complex concepts to nontechnical audiences
Build frameworks that capture campaign performance, inform optimizations and impact future plans
Lead KPI and key metrics reporting for in-campaign performance; determine behavior / brand impact, and ROI
Construct and execute test and learn measurement and consumer research roadmaps tied to business goals
Evaluate new and current data partners and new approaches for highest quality results
Communicate opportunities, learnings and recommendations with authority and credibility
Command expertise in media concepts, terminology, media math and media plan execution
Work in partner with client research, insights and analytics team; have deep knowledge of client’s business goals and challenges
Proactively educate internal and external clients on research, tools, technology, and approaches
Direct management of 1-2 Analysts
4-8 years in media / marketing research, data analysis, or analytics
Bachelor’s degree in advertising, business, engineering, statistics, marketing, or similar discipline
Demonstrated ability to work with large data sets
Experience with multiple methodological approaches for consumer, media and brand insight
Strong grounding in traditional and digital media research, such as advertising effectiveness, ROI
Experience with statistical software packages, especially SAS and SPSS, strongly preferred
Strong oral and written communication skills
Excellent computer skills; PowerPoint and advanced Excel
Ability to work independently and manage time efficiently
Working knowledge of DMPs or audience analytics a strong plus
Natural curiosity for data-driven insights
A self-starter with a proven tracker record and comfort with working through a variety of complex situations
Prior retail experience a strong plus
Experience managing one or more direct reports strongly preferred
All your information will be kept confidential according to EEO guidelines.