General Mills, Inc.
Food. Purpose. You.As one of the world\u2019s leading food companies, General Mills believes that food should make us better. Food brings us joy and nourishes our lives, connecting us to each other and the earth. General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Haagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Yoplait, Annie's Homegrown, Old El Paso and more. Headquartered in Minneapolis, General Mills had global net sales of US$15.6 billion during fiscal 2017. We seek out the best talent, then give them development resources, support and the chance to lead something big. Choosing a career with General Mills means joining a company where you can make a difference in the lives of millions of people. There is tremendous opportunity here for individuals who want to advance food through innovation and serve the world. EOE/Minorities/Females/Vets/Disabilities
As Marketing Communications Assistant Manager for Pillsbury, you\u2019ll bring your expertise to manage media planning and execution for a nationally recognized and well-loved brand.
You will be the expert at reaching our consumer; developing the \u201chow\u201d, \u201cwhen\u201d and \u201cwhere\u201d our communications to show up. You\u2019ll understand their behaviors & habits, to build communications plans that engage them at the right place, time and context.
Work closely with brand marketers, agencies and cross-functional teams in the creation of modern brand plans that reach consumers throughout the path to purchase
Leverage brand marketing team\u2019s strategic process/outputs to create communications plans that align with the brand\u2019s purpose, target audiences, and business growth goals
Apply critical thinking and strategic insights to drive better plans and execution
Collaborate with media agency on the creation and execution of the media plan
Strategize with world class creative agencies; helping developing content across channels
Take the lead in identifying optimization opportunities, tackling issues, and driving best practices across the program
Bachelor\u2019s Degree, preferably in Marketing, Advertising, Public Relations or Business
5 years of marketing communications experience, preferably in full service, media, digital, and/or consulting agency
Experience in working with multiple marketing communication touchpoints (Including traditional and digital media, performance & acquisition media, SEM, CRM, social, PR, promotions, experiential, or price incentives)
Expertise across core media planning skills
Reach/frequency, audience sizing, plan reporting & optimization
Understanding of measurement, attribution, trafficking, & budget management
Familiarity of core media planning & measurement tools
Communicus, ComScore, Simmons, MRI, Nielsen, Kantar
General Mills, Inc.
Website : http://www.generalmills.com
By the 1960s, we were marketing children's products such as Play-Doh, Easy Bake Ovens, Spirograph, Monopoly and Nerf balls. In between, we associated with such memorable characters as Betty Crocker, Rocky & Bullwinkle, the Lone Ranger and the Pillsbury Doughboy.