Email Assistant Manager/Manager, MRM//McCann Location / New York
Date / February 5, 2018
The Email Marketing-Assistant Manager/Manager will play an integral part in delivering a relevant relationship building marketing experience for our Clients. The Email Marketing Assistant Manager/ Manager is responsible for managing the day-to-day email activities required to deploy emails and to ensure drop dates are adhered to and to oversee timely reporting and follow-up documentation of the deployments internally and to the Client. You will serve as email marketing subject matter expert, driving best practices for all our Clients and their business objectives.
Own and take full accountability of lifecycle email programs, from conception to execution
Coordinate with internal stakeholders to define overall campaign objectives, reporting needs and list requirements
Understand targeting criteria
and the segmentation of the Client's database
Ensure all creative files are in strict compliance with CAN-SPAM laws/regulations
Manage all campaign testing, QA and deployment schedules
QA all creative files - HTML & Text formats to make sure files render properly, all links are live, graphics are hosted, landing pages are active etc. during the testing phase
Serve as primary liaison to manage 3 rd party relationship with our email service provider (ESP)
Serve as primary liaison between Marketing Operations Team and Account Teams to ensure all email campaigns have proper oversight and are internally managed properly
Maintain knowledge of the evolving email landscape, monitoring deliverability metrics and maintaining the user engagement by implementing tactics related to email hygiene, privacy, opt-in/opt-out requirements and email applications
Responsibility for managing the reporting schedule on email performance metrics-campaign level (HH and company)
Manage detailed tracking reports and KPI's (daily/weekly/monthly/quarterly) for both B2C and B2B email programs
Provide weekly status reports to management detailing campaign/program performance
Bachelor's Degree in Marketing, Advertising or other related field
Minimum 3-5 years of hands-on/day to day experience as the Email Marketing Manager or CRM Marketing Manager
Strong verbal and written communication and collaboration skills, with willingness to speak up for what is right for the business and the ability to motivate others
Creative problem solver, able to think through issues and come up with actionable solutions
Extremely organized, analytical, and detail-oriented to meet strict deadlines
Able to work independently, as well is in a team dynamic and to communicate clearly and concisely with all levels within the Agency, and with the Client
Excellent project management skills and ability to manage multiple projects simultaneously
Efficient, highly productive multi-tasker who is self-motivated and thrives in fast paced, dynamic, data driven, constantly changing environment
Superior knowledge of email best practices including but not limited to deliverability, targeting/segmentation, subject lines, messaging and CAN-SPAM legislation
Thorough understanding of Email benchmarks, as well as data hygiene compliance
Experience managing workflow automation to support triggered email campaigns via platform tool and API's
Advanced/expert MS Office skills, including use of macros and pivot tables in Excel
Direct experience and understanding of business intelligence tools and other data cleansing and reporting tools
Active and working knowledge and experience of database management
Must be able to pass a criminal background check and random drug testing
Preferred/Additional Skills-a Plus:
Working at or managing experience with top-tier ESP platforms (ex: ExactTarget, CheetahMail, iPost, SilverPop), a plus
Experience with managing vendors and Advertising agency experience, a plus
Experience with data compliance procedures, a plus
List acquisition experience or Broker experience, a plus
Mobile email experience, a plus
At MRM//McCann, Relationship is our middle name.
We employ the most innovative talent in the industry to drive digital transformation for our clients' businesses and provide creative solutions to help brands grow meaningful relationships with people.
MRM//McCann is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to help brands grow meaningful relationships with people.
Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world?
If so, you will thrive in our culture based on the Important Things We Believe (I.T.W.B.s)
Ideas power everything
We're Better Together
We'll figure it out
Complexity can be managed
It only counts if we deliver
Technology is magic
MRM//McCann is a leader in Gartner Inc.'s annual Magic Quadrant for Global Digital Marketing Agencies report. Gartner Magic Quadrants are based on an exacting methodology where agencies stand out for their strategic services, including business strategy and digital business transformation skills. MRM//McCann is noted for its global vision and strategy, and its use of tools and analytics enabling clients to deliver a measurable business impact as the result of those strategies.
We love our diverse workplace! MRM//McCann is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.
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