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Job Details

Integrated Marketing Manager

Company name
Chloe + Isabel Inc.

Location
Grandville, MI

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Profile

Chloe Isabel is seeking an Integrated Marketing Manager to lead the planning and execution of all digital marketing efforts for the company. This position will drive strategic marketing campaigns and CRM programs across a variety of digital channels, including paid social, retargeting, web, SEM, email marketing, retargeting, and more.  With a focus on retention, engagement, and conversion, this role will own end-to-end campaign management of various marketing programs, from pre-production and briefing, to development, execution, and reporting. This position reports directly to the Vice President of Marketing.Responsibilities:• Paid DigitalDevelop and manage the company’s digital marketing strategy and cadence across web channels, including paid social, SEO/SEM, and affiliate marketingManage the digital budget, including monitoring and reporting on critical marketing metrics, providing trend analysis and driving spend optimizationLeverage performance data and audience insights to recommend strategies, guide implementation and optimize growth in alignment with key business goals• Email MarketingOwn end-to-end email campaign production, from campaign and segment setup, to deployment, to optimization and reportingManage databases and subscriber lists, and work to minimize list decay and unsubscribes while increasing productivity through targeted campaignsCollaborate cross-functionally to improve email segmentation and personalization strategies through testing of subject lines, CTAs, and creative assets• CRM LoyaltyManage retention and loyalty strategies to reduce customer churn, increase engagement, and maximize lifetime valueAssist in the strategy, execution and hindsighting of promotional campaigns, with a focus on driving loyalty and better understanding the customerBuild and maintain reporting dashboards that support ongoing marketing initiatives and future iterations of the Chloe Isabel loyalty programRequirements:Bachelor’s degree required in Marketing or Advertising preferredMinimum 3-5 years of experience in digital marketing; background in retail and/or network marketing/direct sales is preferableDemonstrable experience managing paid digital, email, and/or CRM programsIn-depth knowledge of website analytics tools (e.g., Google Analytics)Knowledge of email fundamentals: CSS and HTML, CAN-SPAM, segmentation, mail merge, performance metrics, etc.Results-driven with exceptional analytical, conceptual, and problem-solving abilitiesMicrosoft Office 2011, proficiency in the Adobe Creative Suite is a plus but not requiredAbility to wear multiple hats in a fast-paced, deadline-driven startup environmentDesire to learn and be part of a collaborative, close-knit teamPlease note: Chloe Isabel does not currently provide sponsorship for employment visas. Employment is contingent upon legal work authorization with documents that satisfy Form I-9, Employment Eligibility Verification. A bit about us: Chloe Isabel is revolutionizing fashion with cutting-edge social media innovation for stylish, entrepreneurial women! At the heart of our business is our Merchandiser community comprised of fashion-loving, socially savvy, entrepreneurial women who sell our exclusive jewelry line through in-home pop-up shops and their own personalized C I online boutiques. From our studio in New York City, Chloe Isabel designs jewelry for every woman from daring trend-setter to timeless, refined styles. Chloe Isabel jewelry has been featured in Glamour, InStyle, Lucky, Us Weekly, OK!, Real Simple, Refinery29, StyleCaster, Mashable, Forbes, Huffington Post and more! 

Company info

Chloe + Isabel Inc.

Company Profile

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