A Paid Search Analyst job in the central Houston area is available through Modis IT & Engineering. This position is direct-hire with a manufacturer, distributor, and retailer of healthy living products. They provide excellent benefits and would like candidates that embrace healthy living and who enjoy making a positive change on the world. As a Paid Search Analyst, you will be working on a team to help create strategic online advertising campaigns for company products to reach the targeted demographic. This includes developing strategies for paid search campaigns, re-targeting, and video ads in order to increase transactions, traffic and revenue. You must have a deep understanding of analytics to evaluate ad performance and be able to report on data using spreadsheets. You will be expected to bring new ideas to the table and be able to execute in a team environment. Paid Search Analyst job RESPONSIBILITIES include:\r
Assist in developing strategy for paid search, display, and re-targeting campaigns on Google AdWords, Bing Ads, and various social media platforms which includes: keyword research, media planning, campaign setup and budget optimization (AdWords / Bing certification a plus)Responsible for the day-to-day aspects of advertising campaigns including ad copy and idea generation, testing, bid management, and keyword expansion;Identifying opportunities and analyzing key performance indicators in the marketplace to diversify campaigns, expand visibility and consistently improve performance for best results (lead generation and sales revenue);Provide trend analysis, benchmark reports, attribution analysis, and provide suggestions to grow and optimize landing pages, creative displays, and ad copy testing;Analyze, strategize, implement, manage, and optimize ongoing PPC efforts ensuring that traffic and ROI goals are met or exceeded;A/B testing & measuring ad variations of text ads, ad-groups, keywords, and videos via Google's Draft & Experiments or other A/B testing tools;Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and display networks that drive revenue growth;Support data analysis, search query mining, and development of ad hoc reporting;Detect PPC ad fraud and devise strategies to minimize fraud risk;Develop ad campaigns which aligns with the company's brand guidelines and delivers best performance;Optimize all bid strategies to hit CPA/ROI goals;Track, report, and analyze website analytics and PPC initiatives and campaigns;Assist with activities such as content strategy, and keyword strategy to increase rankings on all major search networks;Provide weekly and monthly reporting to management based on required ROI and measurable KPI's.\r
Minimum Bachelor's degree in Marketing, Advertising, Digital Media, or related field;Minimum 3 years hands-on experience in online advertising for retail e-commerce siteMinimum 3 years’ experience with digital media advertising platforms such as Google Display Network, YouTube, LinkedIn, Facebook, etc.Minimum 3 years’ experience in Search Engine Marketing (SEM) and/or Paid Search (PPC)Demonstrated critical thinking, decision-making, and problem-solving skillsExperience with website analytics tools including internal reporting toolsAdvanced knowledge of Google Analytics and data analysisAbility to analyze data from search engines, analytics packages, internal data and make actionable decisions and recommendationsExperience managing PPC Campaigns across various platforms;Familiar with Organic and Paid Search MarketingEnthusiasm about Paid Search and the internal drive to continuously learn and keep up with the latest industry trendsExtremely organized with excellent attention to detail; ability to multi-task with solid time management skills.\r
If you are interested in the Paid Search Analyst job in the central Houston area then please click APPLY NOW. For other opportunities available at Modis IT & Engineering go to www.modis.com. If you have questions about the position or would like more information please contact Michelle Land at (713) 425-2057 or by email (Email Address Withheld by Request) Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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