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Job Details

Senior E-Commerce Marketing Specialist

Company name
NOW Foods

Location
Bloomingdale, IL

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Profile

Founded by Elwood Richard in 1968, NOW Foods has grown from a small, family operation to a highly-respected manufacturer of natural health products. Today, NOW Foods manufactures and distributes over 1,400 dietary supplements, natural foods, sports nutrition, and personal care products. NOW’s state of the art manufacturing facilities are GMP-certified, and our quality testing labs are among the best in the industry.  The company has over 1,500 employees and its products are sold in more than 60 countries. The company remains family-owned and committed to its original mission: to provide value in products and services that empower people to lead healthier lives.

NOW offers a competitive compensation structure and a comprehensive benefit package which includes medical, dental and vision plans from tier one companies, Paid Time Off, 401k match up to $6,500 per year, educational assistance and company-paid disability and life insurance.  NOW employees also enjoy a wide array of unique benefits such as company-paid profit sharing, quarterly bonuses, employee discount, wellness program, company-paid Teladoc and Rx’nGo, and much more!  Many of our benefits are 100% paid by NOW – this is why NOW Foods has been awarded as one of the “101 Best & Brightest Companies to Work for” in Chicago TEN years in a row, and on the National Level FOUR years in a row!

To learn more about NOW Foods, visit nowfoods.com or like us on Facebook at www.facebook.com/nowfoodsofficial.

SUMMARY

Works with NOW’s category managers, sales, and marketing teams to drive traffic to and increase sales on nowfoods.com through a variety of promotional and marketing efforts including digital advertising, promotions, email, SEM and PPC efforts. Creates and executes the company’s e-commerce marketing plan in accordance with the company’s overall strategic marketing and digital marketing plans. Leads the organization’s online and mobile shopping strategies.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Create and manage digital advertising budget and calendar in support of the online sales of NOW’s 1,400 product SKUs.

Create and maintain comprehensive SEM campaigns across all digital marketing channels including: Google AdWords, Display Networks, Affiliates, Browser Ads, Facebook, Instagram, YouTube, Pinterest, Twitter, etc.

Oversee online shopper email strategy. Create consumer segments and personalized email marketing campaigns, including testing and optimization.

Manage third-party agency and oversee PPC strategy including keyword research, campaign optimization and testing.

Create reporting and analytics framework for email and web campaigns, monitor and share the results. Utilize campaign analytics to make suggestions for campaign improvement.

In coordination with Category Managers, develop online promotions and pricing discounts. Assist in the coordination of online content creation and distribution.

Understands and is the company subject matter expert for online and mobile shopping trends, maintains advanced knowledge of competition, emerging trends, and opportunities. Pioneer and develop new digital advertising opportunities.

Supports B2B e-commerce website and promotions as needed.

Complies with safety and GMP requirements.

SAFETY RESPONSIBILITY STATEMENT

Supports a culture of safe production and operations; follows all safety rules and procedures.  Actively participates in the safety program by: engaging in training activities to learn what constitutes a safety hazard; reporting safety concerns to the supervisor, submitting safety suggestions, and correcting or reporting to the appropriate people when an employee sees a workplace health or safety hazard, until it is resolved.  Assists with communicating safety information to new employees.  Fulfills responsibilities as outlined in the company safety management plan.

QUALIFICATIONS 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

EDUCATION, EXPERIENCE AND/OR TECHNICAL SKILLS

Bachelor's degree in the field of marketing or advertising and minimum of 5 years of experience in the field of digital marketing or e-commerce.

Must be proficient in Google Analytics, Adwords, Facebook Ads Manager, Google Search, Display Networks, Video, and Mobile marketing.

Proven email marketing and technical experience.

Strong understanding of digital marketing KPIs (CPC, CTR, ROAS etc.). Hands-on experience tracking e-commerce in Google Analytics. Experienced in reporting performance of various digital marketing initiatives.

Proficient in using email and website CMS (Mail Chimp and Drupal Commerce a plus). Working knowledge of Adobe Creative Suite, MS Excel, Word, and PowerPoint.

Online merchandising and pricing experience a plus.

Strong understanding of SEO and keyword research. Ability to analyze and forecast trends and identify target audiences.

Strong budgeting and project management skills, with attention to detail and deadlines.

LANGUAGE SKILLS

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

REASONING ABILITY

Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret a variety of instructions in verbal and/or written form.

OTHER SKILLS AND ABILITIES

Excellent decision-making, analytical and problem solving skills.

Excellent written and verbal communication skills with strong interpersonal skills.

Ability to present technical ideas in business and user-friendly language.

Very strong customer service orientation.

Ability to work on multiple tasks and projects at once.

Ability to work under tight deadlines and in fast-paced environment.

Resourcefulness; strong ability to look for answers and solutions.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee is regularly required to remain at stationary work location and occasionally to move from place to place within work facility.  Employee is regularly required to use the telephone and computer. Specific vision abilities required by this job include close vision. 

WORK ENVIRONMENT  

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Non-standard hours and/or extended work hours can be expected due to user/project requirements and/or deadlines, system or user issues as well as workload backlog. After hours response may be required as needed to support the corporate digital footprint.

It is the policy of NOW Foods to prohibit discrimination of any type, and to afford equal employment opportunities (EEO) to all employees and prospective employees, without regard to race, color, religion, gender, national origin, age, disability, sexual orientation or any other characteristic protected by law.

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NOW Foods

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