Senior Manager Experience Management - Digital Marketing Performance amp Analytics

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Job Information

Deloitte

Senior Manager, Experience Management - Digital Marketing Performance & Analytics

in

Greensboro

North Carolina

Understanding the digital space and preparing for what's next is at our core. We help clients reimagine how profits are made, how relationships are created and managed; we reshape how work gets done, and rewire the competitive fabric of entire industries.

Work you'll do

The Advertising, Marketing & Commerce team delivers and deploys strategy, design, and implementation of web content management, digital asset management, and other technology solutions in the digital marketing and content space. As a Senior Manager, you will bring considerable technical, functional, and product expertise to deliver effective solutions to clients.

Lead engagement planning and budgeting; mobilize and manage engagement teams; define deliverable structure and content; facilitate buy-in of proposed solutions from top management levels at the client; direct on-time, quality delivery of work; manage engagement economics; manage engagement risk

Manage day to day interactions with executive clients and sponsors

Develop and maintain contact with top decision makers at key clients; organize and lead pursuit teams; participate and lead aspects of the proposal development process; contribute to the development of proposal pricing strategies

Develop practical solutions and methodologies; develop thoughtware and point-of-view documents; participate in public speaking events; get published in industry periodicals

Perform role of counselor and coach; provide input and guidance into the staffing process; actively participate in staff recruitment and retention activities; provide leadership and support for delivery teams and staff in local offices.

The team

At Deloitte Digital, we work with some of the world's largest brands. Our cross-discipline teams put our creative and technology chops to the test. Studio-based teams complement our road warriors to deliver engaging new solutions for our clients. Learn more about Deloitte Digital.

Qualifications

Required:

10 years of relevant client marketing and advertising industry experience

10 years of experience leading large scale digital advertising and analytics solutions

Experience leading teams (on and offshore) and technology engagements, including client and consulting staff

Experience with large full lifecycle implementations

Experience with at least several of the following tools:

Data visualization: Tableau, Omniscope, PowerBI, Web Analytics, Adobe Analytics, Good Analytics, Webtrends, Dataorama, Domo

Ad Servers: DoubleClick, Sizmek, Atlas, MOAT, DoubleVerify.

Syndicated Measurement: comScore, Nielsen

Ad Effectiveness Research: comScore, Millward Brown Digital, GFK, Nielsen Marketing Cloud, Neustar, Analytics Partners, Marketing Evolution

Marketing Measurement Methodologies: MMM, MTA, Merged, Brand Trackers

ID Graphs: Liveramp, ODC, Equifax,

Data ETL Processing: Knime, Domo, Sas

DSPs: Trade Desk, Google DV360, Amazon Advertising, Media Math, Xandr

Social Media: Facebook, Snap, Pinterest, TikTok

Digital Analytics tools: Adobe Analytics, Google Analytics, Tag Management Solutions (Ensighten, Tealium, GTM), A/B & MVT Solutions (Target, Optimizely, Sitespect)

Data Manipulation tools: VBA/Excel Macros, SQL, SAS, SPSS, S-Plus, R, etc.

Willingness to travel 80 - 100% of the time

Preferred:

Bachelors or advanced degree in Statistics, Economics, Business, Math, or Advertising is preferred, or equivalent work experience

Strong understanding of SDLC methodologies (Agile, SCRUM, RUP, other)

Strong ability to navigate ambiguity and manage competing priorities.

Excellent written, oral and presentation abilities-must be able to communicate complex ideas in both technical and user-friend language

Ability to foster collaborative relationships with other cross-functional teams

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

Company info

Deloitte Development, LLC
Website : http://www.deloitte.com