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Job Details

Digital Marketing Manager

Company name
Easterseals Southern California

Location
Los Angeles, CA

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Job Description
OverviewEasterseals Southern California is looking for a results-driven Digital Marketing Manager to work closely with the Director of Digital Marketing to assist with formulating social media and website content, analytics, schedules and strategy to expand brand awareness, ensure a consistent voice across our multiple media platforms, and increase traffic flow to our organization’s website and social media pages. The Digital Marketing Manager should have knowledge of the non-profit sector.  Knowledge of the disability community a plusResponsibilitiesResearch and write engaging social media content that is shareable, consistent with the Easterseals Southern California brand and incorporates SEO best practices Work with Director of Digital Marketing to develop and implement social media calendars and initiatives to generate additional awareness of our services and fundraising events as well as current issues and topics within the disability communityCoordinate posting schedule for branded profiles on Twitter, Facebook, LinkedIn, Instagram, YouTube and other social media/user generated accounts Manage content and post content to various social media platforms and websitesReport on KPIs/analytics as requestedSupport development of daily, weekly, campaign-driven and long-term social media content strategy Monitor social media trends, tools, apps, and effective benchmarks for measuring the impact of social media techniques Conduct social trend and influencer research as neededPrepare weekly reports measuring social media audience growth and the effectiveness of social activity and campaigns Become a brand ambassador and advocate of Easterseals Southern California services in social media spaces, engaging in dialogues with our audience where appropriate Assist with administrative tasks as assigned.QualificationsMinimum of 3 years of social media management/marketing for a website and/or media company Bachelor’s Degree in marketing, communications, advertising or related degree is preferred Demonstrated use of social media for business and technical familiarity with popular social media platforms and tools and their respective participants (Facebook, YouTube, Twitter, etc.)Familiarity with Hootsuite or Buffer a plusStrong organizational skills. Strong grammar skillsAbility to effectively communicate information and ideas in written and verbal format Team player, with the confidence to educate other departments about social media tactics andGood technical understanding with an ability to pick up new tools quickly Excellent copywriting and communication skills; working knowledge of writing for SEOEditorial and/or a marketing/PR background helpful  

Company info

Easterseals Southern California
Website : http://www.easterseals.com/southerncal/

Company Profile
For nearly 100 years, Easterseals has been the indispensable resource for individuals and families facing disability by providing services that make positive differences in people’s lives every day. Easterseals Southern California provides a variety of services that are designed to help people live, learn, work and play in their communities. Join us as at easterseals.com/southerncal as we work to change the way the world defines and views disabilities so that everyone can achieve their personal goals. #DisabilityTogether

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