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Job Details

Sr. Analyst Decision Sciences

Company name
Starcom MediaVest Group

Location
Chicago, IL

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Job Description

The Starcom Advanced Analytics and Insights (AAI) team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands. 

The Decision Sciences Senior Analyst is an advanced entry-level position

that uses research, data, and analytics techniques to answer client business questions, develop ‘test-and-learn’ approaches that roll-up to the client’s larger learning objectives, and implement best practices around strategy, activation, and campaign measurement.

RESPONSIBILITIES

Help drive day-to-day research & analytics efforts while delivering high impact, actionable insights

Execute consumer, media, brand, and market research that will drive the client’s business

Synthesize and provide clear visualization of insights surfaced by mining advertising and client data 

Report on key metrics for campaign effectiveness and develop key findings for optimization

Develop and analyze 

media and brand targets that inform media strategies

Apply syndicated research (Nielsen, IMS, ComScore, etc.) and proprietary agency resources to client’s business

Evaluate new and potential data partners to identify the best resources and approaches

Proactively educate internal and external clients on research, tools, and approaches

Foster strong relationships with internal and external client teams

Craft POVs for internal and external knowledge sharing

Job Requirements:

Qualifications

1-2 years in media/marketing research, consumer insight, business consulting, or digital advertising research

Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, or sociology

Experience with quantitative or qualitative research and working with large data-sets to create insights

Familiarity with syndicated and customer data environments

Knowledge of statistical software packages and coding languages (eg SAS, SPSS, R, Python) a plus

Proficiency in Tableau, GoodData, Datorama, SQL a plus

Additional Information

All your information will be kept confidential according to EEO guidelines.

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to apply for this job at SmartRecruiters.

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Company info

Starcom MediaVest Group
Website : http://www.smvgroup.com

Company Profile

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