Metropolitan Life Insurance Company - MetLife
New York City, NY, United States
Manager, Marketing, Advertising, Project Management
Oct 15, 2019
New York, NY, US, 10166
Alternate Job Location:
United States : New Jersey : Bridgewater
Global Brand and Marketing:
The MetLife Global Brand & Marketing (GBM) team has been evolving in line with MetLife’s transformation to a company that delivers greater value for our customers, employees and shareholders. Today, GBM is a strategic, customer-focused marketing practice that is dedicated to driving business impact across the globe. With a focus on customer led value propositions, relevant customer engagement and fostering a purpose driven brand, the team is committed to enhancing MetLife’s relationship with its customers and helping them navigate life’s twists and turns. GBM has 450 employees in global, regional and local roles.
Role Value Proposition:
The Sr. Marketing Manager, Small and Specialty Business Group Benefits within the US region reports directly to the Marketing Director, US Group Benefits Small & Specialty Business. The role is responsible for driving growth and differentiation among small business distribution channels (brokers, general agencies, professional employer organizations, etc.) by developing and executing integrated, multi-channel sales & marketing engagement strategies for B2B and B2B2C.
This role serves as a subject matter expert on small businesses and partners closely with his or her Business Unit (BU) leadership and cross-functional teams to create and deliver on marketing strategies that incorporate social media, email, creative & messaging development, digital advertising, events, thought leadership/content and sales support.
Build and execute compelling messaging to support the MetLife Small Business digital experience:
Spearhead integrated marketing campaigns to drive adoption and utilization of the digital platform through the communication of a cohesive value proposition to prospective and existing brokers, specialty channels (GAs, PEOs) and small business owners
Develop and activate the content strategy for MetLife Small & Specialty Business:
Create and manage the multi-year roadmap of creative, content and thought leadership assets aligned to key business priorities to drive incremental sales growth
Own partnerships across various marketing teams and become an advocate for business in the marketing org:
Work closely with Small & Specialty Business teams to gain an understanding of their goals and translate & advocate for strategic and tactical marketing support from Global and US marketing COEs to drive business growth
Demonstrate outstanding customer focus
: Leverage customer insights, understanding of the marketplace, competitive dynamics, and other data to influence business growth strategies and inform marketing decision-making; develop a deep understanding of customer needs to champion, drive, and measure customer interest, engagement, experience and satisfaction
Drive best-in-class customer engagement & experience:
In partnership with the business, define, communicate, deliver, measure and continuously test/refine our customer engagement & experience throughout the customer journey from lead to new customer to ongoing engagement
Drive acquisition & influence conversion
: Lead efforts to introduce and convert a new stable of customers through innovative integrated marketing approach including thought leadership/content, email, advertising, digital and social media channels and high impact electronic media outreach
Partner deeply across MetLife resources
: Partner with Global Brand & Marketing and US Marketing (centers of excellence and Group Benefits marketing) for additional capabilities and resources to create creative assets & messaging that support the Small & Specialty Business Group Benefits BU and marketing objectives; also includes working with technology teams for marketing technologies, legal teams for legal review and compliance and within marketing for general event coordination/set-up.
Performs other related duties as assigned or required
Essential Business Experience and Technical Skills:
7 years of digital marketing expertise including multi-channel integrated B2B and B2B2C efforts
Leadership mindset and business acumen; demonstrated experience influencing decisions to optimize marketing impact
Deep marketing and project management experience, including digital marketing, messaging/content development, white papers, B2B/B2B2C acquisition/lead gen marketing, events, social media and sales enablement support.
Ability to operate effectively in a highly-matrixed organization, creating partnerships and influencing people of different cultures and backgrounds at all levels and functions of the organization
Action-oriented, high performer able to translate marketing strategies into tangible solutions
Innovative thinker with a strong sense of urgency; proven ability to drive transformational change within an organization and to improve marketing’s contribution internally and externally
Resourceful, strong work ethic, intellectual curiosity, excellent written and verbal communications skills - must be able to communicate effectively internally with functionally and geographically diverse teams and externally with clients, brokers, partners and intermediaries
Bachelor’s Degree strongly preferred
Keen understanding of the group benefits business and small business audiences highly desirable
Global Brand & Marketing
Number of Openings
At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.
MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.
MetLife maintains a drug-free workplace.
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Requisition #: 110568
Nearest Major Market:
New York City
Metropolitan Life Insurance Company - MetLife
Website : https://www.metlife.com